Hilton Hotel's Target Market, Services, Competitors, Opportunities and Gaps in the Market

Sales Strategy Audit
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Sales Strategy Audit
The Sales strategy is a business plan by an organization or an individual to keep the products and services moving to increase their revenue income. It aims at enabling a successful sale of products and services. On the other hand, the sales audit is an articulated analysis of a firm’s sales process, which involves reviewing every aspect of the company, from the staff to customers, to marketing strategies. The audit aims at pin pointing opportunities and gaps necessary for the sales team to work on. This paper presents an overview of Hilton’s history, target market, products and services offered, and competitors and competitive environment to determine viable opportunities and gaps in the market.
Overview of company and history
Conrad Hilton was the founder of Hilton in 1919 (Bhasin, 2018). It is among the hospitality industries growing at the fastest rate worldwide under the management of Christopher J. as the CEO. It is headquartered in Maclean, United States. Hilton’s target market includes customers from middle and upper social classes who highly value multiculturalism. The hotel has diversified its products to appeal to customers’ tests and preferences based on the target market. The services cater to heads of state, musicians, business tycoons, conference guests, actors, and tourists (Bhasin, 2018). Since these customers possess different needs, the firm has trained staff to handle all clients with care. Each client is to be served by a specified attendant, ensuring that they receive exceptional and personalized services.
The Target Market
The setting of an individual hotel defines the target market since it is designed to accommodate conference groups, tourists, and business people. However, due to the negative impacts of COVID-19, Hilt...