Marketing Strategy: Free Offers and Pricing

respond to post 1 & 2 with 135 words each , MUST ANSWER QUESTION EXACTLY (2 sources a piece)
1st Interactive Response:
• Select one student's post on perceived customer value and provide a real-world researched example to back-up one scenario presented in the discussion.
Welcome to Armstead’s Bulletproof Zone. My name is ***, founding partner and I would like to take the opportunity to introduce myself and tell you a little about our company and what type of products we offer. We have been in business about two years now and customer service is our number one priority. We focus on the needs and wants of our customers and keeping them happy and safe. We offer various types of bulletproof vests and have magazines that customers can order from.
You can increase your product’s perceived value without actually increasing its objective value (costs included in making it). You just have to change people’s perceptions, and as Rory Sutherland says, “Our perception is leaky.” there are many small tweaks and irrational things that can change our behavior. Not all of it is cost/benefit rational thinking. And because value isn’t solely based on unit economics, you’ll want to experiment with value based pricing. According to BusinessDictionary.com, perceived value pricing is, the valuation of good or service according to how much consumers are willing to pay for it, rather than upon its production and delivery costs. Using a perceived value pricing technique might be somewhat arbitrary, but it can greatly assist in the effective marketing of a product since it sets product pricing in line with its perceived value by potential buyers (Birkett, 2016). One of the most common (and effective) ways of increasing perceived value is advertising. That’s largely the point of brand advertising.
Similarly, public relations sets to attain some degree of control and influence over the public’s perception of a product/brand. Culture is a complex set of beliefs and principles held by a given society and which clearly defines the roles played by the members of the society. It also defines the traditions and customs of the society. The culture of the society within which a consumer is contained will easily determine what their buying behavior is and so should be thoroughly studied by the business that seeks to persuade them to buy its products or services. Every consumer is different, and each consumer views herself in a unique way. The way that consumers view themselves, coupled with their personalities, will determine which products and services they prefer. Endorser suitability is different from attitude toward the endorser since it represents a more comprehensive construct that includes attitudes and additional marketing attributes such as cultural match. Endorsers’ credibility dimensions such as expertise, attractiveness, likability, and trustworthiness had significant effects on an overall suitability for an endorsement.
2nd Interactive Response:
• Select another student's post on endorser effects and share an ad campaign that works for you. Explore the reasons for the positive connection.
• For individuals wishing to implement health and wellness programs or those struggling with current programs, a health and wellness company can assist with proper education on weight-loss, nutrition, and increasing quality of life. One that specifically focuses on education/assistance to increase learning on proper nutrition and developing a diet and workout plan to help with losing weight.
• Customer value plays a crucial role in a business setting. When a customer’s lifetime value is known it can be improved. A part of that is how psychological motives play into shaping emotional benefits and perception on value. Emotions influence everything that a consumer buys and when they consider brands they will normally rely on emotions rather than information in what they select. In a marketing setting, emotional response to an ad drives their intent to purchase more than the content. When a company is able to connect a consumers emotions to the perception of the value of their product or service, they have a higher change of retaining customer following. A foundation of value is connecting the service or product to the consumer’s needs. When needs are attained it leads to positive emptions and contentment with the company. The goal is to connect the consumer to an association between the service and emotion to drive toward a purchase. This can be accomplished by increasing loyalty, affinity, positivity, trust, and longevity (Rodrigues, 2017). Marketing strategies can build and reinforce positive brand images and when an endorser is used it can help with brand building. In terms of women, and the use of endorsers it has the potential to have harmful effects with body image and self-esteem (Gallagher, 2016). If a company uses an endorser that objectifies females it can skew ideas lower self-esteem, incite body shaming, and eating disorders in women of all ages (Birsell & Birchall, 2007). Companies need to be cautious with endorsers that are used to promote the brand. Utilizing consumers that have used the program and have been successful can show how the program works for those with similar life situations. It connects the consumer to a stronger possibility of success. A consumer that puts in the work and effort can inspire others to believe that they can also accomplish success.