8 pages/≈2200 words
Business & Marketing
Final Project (Essay Sample)
Focus of the Final Project: The final project should be eight pages in length and include a reference of all resources used. At least three sources should be from scholarly journals, e.g. Journal of Management, Journal of Marketing, or Harvard Business Review. This paper will be a research project that tests a hypothesis chosen by the student that can relate to the place of current employment or previous employment but may not include or involve human subjects directly. Sample general topics could include: Manufacturing Quality/Cost Improvement Service Quality Improvement Systems Design Accounts Receivable/Billing/AR Aging Marketing/Advertising Issues Sales of Goods Investments Product Safety Workplace Safety Labor Pools HR matters of broad concern Population Studies Others approved by course instructor The hypothesis should be a possible cause and effect relationship regarding a process, underlying assumption, or plan that is important to the business. It should not be too broad. The hypothesis must be approved by the instructor by the end of the third week of class. The research process of planning, data sampling, collection and data evaluation should be described. The type of study should be defined and justified. Collect a small representative data sample. Fifteen is the recommended sample size. The data can be collected from observations, surveys, or historical records. The data results should be summarized and displayed and a brief analysis should be included. Use appropriate descriptive or inferential statistics. Writing the Final Project Paper The Paper: Must be eight double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide. Title, reference, and any exhibits or appendices are not counted in the paper length. Must include a cover page that includes: Title of paper Student's name Course name and number Name of paper Instructor's name Date submitted Must include an introductory paragraph with a succinct thesis statement. Must address the topic of the paper with critical thought. If possible, provide a context of a first-person experience where you saw this academic concept in operation. Do not simulate third-party statements of experience. Readdress the concept and the experience with critical thought. That is, what is your response to the content, either positive or negative, and then defend your position. If multiple options/alternatives/positions are present and are being rejected you must also defend the reasons for rejecting an option. Must conclude with a restatement of the thesis and a conclusion paragraph. Must use APA style as outlined in the approved APA style guide to document all sources. Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved APA style guide. source..
Running head: FINAL PROJECT: PRODUCT SAFETY Final Project: Product Safety Student’s Name: Course Name and Number: Name of Paper: Instructor’s Name: Date submitted: Introduction Analyzing the concept of consumer safety, I will make no sense if I did not mention the experience I had with a face ointment. With the intention of doing away with pimples that had ruined my facial appearance, I bought the ointment only to end up with a bruised face with my skin peeling-off. Varieties of marketing activities are governed by public regulations. Consumer safety is however, the most administered facet of all marketing activities. Many policies and laws have been enacted by the government and consumer protection agencies to safeguard consumers against harmful products. Many scholars have responded to the issue of product safety by conducting numerous researches to address the problems of consumer safety. The focus of this paper is to explore the effect of three aspects of product safety guidelines on the reaction and behavior of consumers, which include product safety rules, product precaution labels and safety-oriented advertisement. Background Information Product safety refers to the ability of a product to safely meet its intended purpose under some set of established policies. It is uncharacteristic that a manufacturer can have the intention of supplying unsafe products to the market for human consumption. However, safe products can become harmful if not stored, utilized or discarded in the right way (Simms, 2003). There are often many rules and regulations that manufacturers and suppliers must comply with to show that their products meet the predetermined safety criteria and thus safe for human consumption. In the United States for instance, Consumer Product Safety Commission (CPSC) oversees that all consumer products meet the anticipated safety standards (Nicholson, 1997). The concept of product safety is undoubtedly very crucial for both consumers and decision makers. There are frequent occasions when various companies have been implicated in safety standard issues. The huge liability that underlies negligence of existing safety standards meant to protect consumers has compelled manufacturers and distributors of products to focus greatly on product safety principles. Marketers of consumer products must take into consideration the costs and product accountability and consumer perception of safety products in order to develop strong competitive advantage over rival companies in the market and also to avoid legal repercussions because of breach of product safety policies. There are three major aspects of product safety (the utilization of established safety regulations, sticking relevant warning labels on products and intense product safety promotion during product advertisement) that affect the attitude and behavior of consumers and marketers of products must give special attention (Chitturi, 2009). Under product liability regulations, a manufacturer or distributor of a product is expected to envisage how a product is likely to be misused and caution potential consumers of possible risks of misusing the product. This concept suggests that sellers must be cautious on how they sell their products in the market (Dunne & Lusch, 2008). The three variables are under the influence of those who draft product policy. They also touch on the doctrine of strict liability and are highly relevant in qualitative assessment of product safety perception of consumers. Experimental manipulation of these factors can indicate how manufacturers and distributors of products can be made responsible for harms attributed to their products. In the current market environment, the media are actively involved in reporting tales of individuals who are harmed by products that they use. Many times, individuals who were at one time injured by produ...
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