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Essay Available:
Pages:
5 pages/β‰ˆ1375 words
Sources:
No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 26.1
Topic:

Festive Information on Different Brands

Essay Instructions:

As before - sources are the brands home page.
Task 1:
On 2 word page ( (bullet points to optimise space instead of a chart, like last project)), for the following brands
• Rosewood
• Peninsula
• Bulgari
- The 3 initiatives and their description
-The location these initiatives promoted in?
-The details of any festive promotions, packages, or special deals offered by competitors
-Pricing, inclusions, and any time-limited offers/experiences
-Are they focussing on long/short/family/romance stays? Who is their target market?
-Which resorts are they focussing on/ Are any resort displayed in a large part of the website - (which could mean they are down on numbers?)
-Which channels are they using to boost revenues during the festive period?
Task 2:
On 2 word page (bullet points to optimise space instead of a chart, like last project), for the following brands:
• Hermes
• Chanel
• Cartier
-The 3 initiatives and their description
-The location these initiatives promoted in?
-The details of any festive promotions, packages, or special deals
- Any particular focus on specific markets, any presence of flagship stores and in which location
- Pricing, inclusions, and any time-limited offers/experiences
-Which channels are they using to boost revenues during the festive period?
Task 3:
On 1 word doc page
Evaluate overall user experience for these brands:
•Four Seasons
• Belmond
• Six Senses
• Mandarin Oriental
• Rosewood
• Peninsula
• Bulgari
• COMO
Fashion Luxury Houses
• Hermes
• Chanel
• Cartier
Fill in table attached to address the instructions:
1) The website easy to navigate in terms of finding festive information. Yes or no? Briefly summarise how in a cell?
2)The booking process is easy or complicated to make a reservation for a holiday stay. Briefly summarise which of the two and how in a cell?
3) Briefly summarise search engine optimization practices, such as meta titles, meta descriptions, and keyword usage in holiday-related content, in a cell
4) Briefly mention how each website integrates with social media platforms and promotes its holiday offerings on social channels, in a cell
For the 3 tasks of the project, document findings, including screenshots, URLs, and notes, for reference and analysis.

Essay Sample Content Preview:


Festive Season 2023 Research Project
Your Name
Subject and Section
Professor’s Name
December 5, 2023
Main Aman Global Competitors
List of brands

Festive Initiative

Description

Four Seasons

Confections - White Christmas

The Four Seasons Hotel Seoul enchants with its Nordic-inspired "Confections - White Christmas" campaign, transforming the venue into a picturesque wonderland. Catering to the Asian demographic, notably in South Korea, the initiative seeks to captivate both natives and globetrotters. The curated offerings comprise exclusive winter spa sojourns and distinctive Christmas culinary delights, with pricing structured for the discerning. A focus on brief, indulgent stays is evident, catering to duos and kin seeking metropolitan sanctuary. The Seoul establishment garners the limelight on the corporation's digital platform, signaling an intensified focus on this property for the holiday period. Strategic promotions are disseminated via social media and electronic direct mail.


Decadence in Nordic Cabins

The Geneva-based Four Seasons Hotel des Bergues presents "Decadence in Nordic Cabins," a celebration of Swiss winter festivities. Targeting both European and global clientele, this initiative promises a sumptuous family-centric experience. The proposition includes favorable rates for extensive family sojourns and extraordinary gastronomic encounters at its renowned eateries. Crafted for both elongated and brief visits, the initiative entices families desiring to delve into an authentic Swiss Yuletide. The Geneva site receives a pronounced promotion, denoting a tactical emphasis. The campaign is broadcast through elite travel consortiums and the hotel's esteemed alliance networks.

 

Breakfast with Santa

In Arizona, the Four Seasons Scottsdale at Troon North's "Breakfast with Santa" beckons families to establish new festive customs. This affair, predominantly marketed to North Americans, features a yuletide buffet breakfast, multiple sittings, and a Santa Claus meet-and-greet, all at a predetermined fee. The pricing approach is accommodating for families, offering children's discounts and complimentary participation for the youngest. The initiative underscores succinct, festive retreats. The Scottsdale retreat stands out in marketing endeavors, aiming to bolster reservations during the holiday timeframe. Promotion leverages local outreach, fidelity programs, and social platforms to optimize exposure.

Belmond

A Merry Day Aboard British Pullman

Belmond's "A Merry Day Aboard British Pullman" initiative is a quintessentially British experience that is marketed to both local and international patrons in the UK. This festive journey is priced to appeal to luxury experience seekers and includes a round trip filled with Christmas-themed entertainment and dining. It's tailored for day-trippers and caters to both families and couples lookin...

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