Face Of An Organization: Dennis Koslowski, CEO of Tyco International (Essay Sample)
An organization must be linked to a CEO, public figure, or celebrity brand endorser within the United States. When consumers hear about the individual, they automatically make a connection with the brand or organization and vice versa.
This is advantageous when the “face of the company” is viewed positively. But when controversy strikes, that association can have a detrimental effect on the company and send it into crisis management.
Select a spokesperson or leader of an organization that did or said something which reflected poorly on the entity. It may be a news story that you recall, or you may conduct internet searches for an incident.
The paper will begin with a 2- to 3-sentence introduction and end with a 2- to 3-sentence conclusion. The body of the submission will be 2 pages in length and cover:
Implication for the controversial figure
How the company reacted
After an initial internet search for a scenario, use articles primarily from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete, and/or ProQuest Central) to research the situation and write a 2½-page submission.
In academic writing it is necessary to use the third person vs. the first person. For more information, see Differences Between First and Third Person. This SLP will be written in the third person. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format.
Use the attached APA-formatted template (ETH501 SLP3) to create your submission.
Your submission will include:
Trident University International’s cover page
A 2½-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
The reference list in APA format
Brusseau, J. (2012). Chapter 3: Theories of consequence ethics: Traditional tools for making decisions in business when the ends justify the means. Business Ethics. Lardbucket Books. Retrieved from https://2012books(dot)lardbucket(dot)org/books/business-ethics/s07-theories-of-consequence-ethics.html
Velasquez, M., Andre, C., Shanks, T., & Meyer, M. J. (2008). Calculating consequences: The utilitarian approach to ethics. Markkula Center for Applied Ethics. Retrieved from https://www(dot)scu(dot)edu/ethics/ethics-resources/ethical-decision-making/calculating-consequences-the-utilitarian-approach/
Sinnott-Armstrong, W. (2015). Consequentialism. Stanford Encyclopedia of Philosophy. Retrieved from https://plato(dot)stanford(dot)edu/entries/consequentialism/
Face of an Organization
Subject and Section
July 9, 2019
‘Faces of the organization’ can bring companies their own risks and benefits. Specifically, while it helps the company to bolster its own the name through the reputation or fame of the person, it could also cause significant damages if the public personality commits a blunder. In this article, the negative publicity brought about by Dennis Koslowski, former CEO of Tyco International, would be discussed in terms of its effects to the organization itself.
Dennis Kowlowski was well known for his ability, success, and consequently, his blunder. Kowlowski joined the Tyco Company in 1975 and rose to the ranks, until he became the CEO in 1992 CITATION Prend \l 1033 (Prentice, n.d.). As he took control of the company’s helm, he focused on the rapid expansion of its assets by engaging in mergers resulting in the company’s outstanding financial performance compared to others of those times. Consequently, it was for his risk-taking character and ability to (seemingly) deliver results that made him popular in the public’s eye. However, as Kowlowski left the company in 2002, he was accused and convicted of corruption as he received massive bonuses and transferred funds indiscriminately to individuals and institutions both within and outside the company. His reputation has become severely tainted as he stood public trial and was convicted thereafter.
While it was Kowlowski that experienced the most severe punishment among the top ranks of Tyco, it is undeniable that the company has suffered itself. Prior the discovery of his illicit acts, Tyco had reached its peak due to its increase in performance and Kowlowski’s popularity in the public eye. He was almost viewed as an oracle that could outdo the expectations of the market, which are heavily based on the analysis of financial data. After his fall, however, the company also felt the severe repercussions as a majority of its clients have withdrawn their support and investment towards the company. In fact, during the end of 2002 fiscal year, the company has “reported a net loss of $9.1 billion after a series of write-offs” CITATION Sor02 \l 1033 (Sorkin & Berenson, 2002). This would be followed by several other setbacks as Kowlowski’s conviction made the company subject to several scrutinies, which then uncovered the deficiencies that it has when it comes to management, security, and performance.
In light of business ethics, this situation can be viewed from different angles. If viewed from the perspective of consequentialism, Kowlowski’s actions could both be ‘ethical’ or ‘unet
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