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Essay Available:
Pages:
12 pages/β‰ˆ3300 words
Sources:
No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 51.84
Topic:

Executive Board Presentation: A Firm's Financial and Market Performance

Essay Instructions:

This article needs to pay attention to the following requirements
1: The format of this article is required to be APA. Please write in the correct APA format.
2: This article needs to have 12 pages of content pages. According to the basic requirements of the APA format, you need to have a name page, an introduction page, and a reference page, but this article does not need to be quoted, so only the name page and the introduction page are required, so The article requires a total of 14 pages, which are the name page, the introduction page, and the 12-page content page.
3: This article needs to pass the Turnitin to check the repetition rate, so the repetition rate of the whole article should not exceed 10%.
4: I will upload two documents, which are the writing instructions and writing requirements of the article. Please read the writing instructions and read the writing requirements document.
5: The author must write according to the writing requirements.
6: Uploading the content of the document requires the writer to be confidential.
7: If you have any questions, please contact me in time.
8: Thank you very much, writer

Article writing instructions

This article is an introduction to the executive board. The specific requirements can be seen in the uploaded article request document. This article requires the writer to enter the system simulation website for data collection. The system can display the specific operation of 1-6 quarters. View the specific operations and data for 1-6 quarters in the system.

Executive Presentation to the Board - Written Report

The simulation course is designed to expose you to managing an integrated, multifunctional business in a highly competitive, global industry. The experience is set up so that learning occurs by doing. Much like real life, participants made decisions, experienced the results, and made adjustments that affected and improved performance.

Now that you have completed all 6 quarters, you need to prepare a report to your Board of Directors, documenting your experiences and summarizing your results. The Board is comprised of top executives who expect excellence and a fully detailed analysis, substantiated by facts.

In this report, analyze and discuss the details using data from the simulation. Use examples to show how and why you made decisions. Be sure to include the following:

  1. Review your financial and market performance since the start of your firm

  2. Highlight the key features of your firm’s strategy and how they evolved over the course of the past six quarters
  • Overall corporate strategy

  • Marketing strategy

  • Sales Channel strategy

  • Human Resource strategy

  • Manufacturing strategy

  • Financial strategy
  1. Assess your current situation, including the market, competition and your firm’s strengths and weaknesses?

  2. Summarize how you have prepared your firm to compete in the future.

  3. What were the top three lessons learned?

 Parameters

  • 10-12 pages, double spaced, Times New Roman 12 pt. font, 1” margins.

  • APA format for any sources that you cite. (The ASC is available for help with APA.)

  • An electronic copy of the paper must be submitted via Turnitin.
Essay Sample Content Preview:

Executive Board Presentation
Name:
Institution:
Introduction
The document provides a written report that documents the experiences I have acquired concerning different sectors of the company, and a summary of what I have discovered. I have used the data available to review the financial and market performance of the firm since inception to date. I have highlighted the key features of the strategy of the firm, and documented the evolution of the same. The components I covered are the overall corporate strategy, marketing, sales channel, human resource, manufacturing, and financial strategies. The document provides an assessment of the current situation of the company, which is inclusive of the market, competition, strengths, and weaknesses. In addition, the information includes a summary of the preparations of the firm to compete in the future, and the top three lessons I have learnt so far.
Financial and Market Performance
The firm has managed to gain proper establishment of the market, and has maintained good financial performance. The operations picked well from zero, and within the first two quarters, the firm was running two shops for sales. The marketing strategies the company chose have worked because the company has managed to introduce the product and achieve an encouraging response from the market. The reception continued to be favorable such that the firm decided to introduce new products that were more suitable according to the requests of clients, and replace the old products. The reception of the new products was also good, which was a sign that the firm had established firm ground in the market share, and had managed to produce quality and affordable products as the company intended to do. The observations are elaborate in the illustration of the strategies applied at every quarter of company operations.
The Strategy of the Firm
Overall Corporate Strategy
The firm targeted to become a leader in the market share, profit margin, and technology sections, and to become a high service provider in the market. We would be a fast follower, and initiate smart competitive moves. We intend to be the first firm to market our range of products, and become a low price product provider. Part of the process includes attacking the competition on their home ground. We have chosen to target the segments of recreation, mountain, and speed in bike production.
Marketing Strategy
Quarter one: The decisions we made for the marketing strategy were to ensure we build and defend our market position. We decide to focus on large and highly competitive segment, and smaller, less expensive geographical markets that were in the middle of the size/cost continuum. We decided to modify the brand by making changes according to the customer preferences we identified. The areas of importance included the base components, which were important in all three models of bicycles. In the bike frame, comfort was important in poise, rugged was important in beast, and aerodynamic in lightning. The carbon fiber material was important in all three models, and should be standard. The tires in beast should be of high grip quality, road and off road quality in poise, and of fast quality in lightning. The brakes in poise should be standard, pr...
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