Evaluating Game Company

Game Company - Market mapping and analysis
Student’s Name
Institution
Course
Professor’s Name
Date
Riot Games
1. Website URL
The link to the company website
/en
2. Name of product
Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift,
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
Riot Games develop online games and the League of Legends is the flagship and popular free-to-play, online battle game.
6. Function of product
Briefly describe the function of these products in the gaming ecosystem
The multiplayer online video games have multiple characters who require precision and tactics to win. There are traditional sporting tournaments for the League of Legends (LOL) and the other games are also competitive. Players gain more experience through playing and have the power to control the fictional characters with different powers and abilities.
7. Games/Genres associated with the product
What specific games or game genres addressed by the product(s)
The League of Legends is a Role-playing game (RPG) or strategy genre and all Riot's games are character-based games
8. Number of users/players
If available, find information about how many users or players use this company's product(s)
There are multiple player games and VALORANT is a 5v5 character-based game.
9. Domain Index
What is the Moz domain index for this company's website? Enter the domain name on https://moz.com/domain-analysis#index to find out the domain index - an indicator of how often and how high the website ranks on search engine results. Search Engine Optimization is the process by which companies optimize their websites in order to appear higher when people search for keywords relevant to the company and it's products.
/
Domain Authority 78
Linking Root Domains 18.4k
Ranking Keywords 56.8k
Spam Score 5%
10. SimilarWeb Traffic Analysis
Paste the website URL in /website and summarize the most salient parts of the traffic analysis
Riot Games is in the video games consoles and accessories category. There is an estimated 35.23M total visits, with average visit duration of 00:02:45. While the pages per visit are 3.20 and the bounce rate is 51.61. The top-ranked countries are the US, Turkey, and the Philippines.
11. Assessment of domain index and web traffic
Is the domain index and web traffic good, average, or bad?
Both the domain index and web traffic are good where there is above average user engagement and 7.03% of the traffic are referrals.
12. Business Model
How does this product generate revenue?
There are microtransactions in the free-to-play games where there are costs to buy the virtual product and there are improvements on characters. There is a YouTube channel, while there are advertised merchandise on Twitch stream, and there are partnerships with eSports promoters.
13. Analysis
What role does this product play for the associated vertical and the e-sports/gaming market as a whole?
There are multiplayer online games requiring individual and team-based strategies game and players choose characters with their desired skills. In the competitive team sport, players must choose r...