Electronic Commerce

Electronic Commerce
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Internet and planning
Increased internet penetration has eased communication between organizations and their clients, and driving growth in e- commerce (Turban et al., 2008). Through internet platforms, organizations are better positioned to market their products and services. Sales to businesses have been easier through online sales, and this allows organizations to improve procurement by interacting through the internet and meeting the needs of clients. Big organizations rely on e- collaboration to communicate to business partners while also educating customers. To leverage the benefits of the internet there is a need for adequate planning on e- business strategies adopted.
Motivation of planning
The internet has become important for communication, where people establish and maintain ties where there is engagement of various stakeholders through online means. Social networking sites are particularly important for organizations as through consultation this facilitates planning (Turban et al., 2008). Furthermore, it is essential to plan as this enables the organization to prioritize on the most important aspects by leveraging on information to improve competitive prospects. This extends to changing an organization’s website content to improve the site and stand out among competitors. Planning takes into account, changes in an organization and using the internet helps an organization to align changes with an organization’s goals and objectives.
Process of planning
The process of planning first focuses on looking at the barriers that may hamper e- business adoption through analysis of internal and external environments. Just like traditional planning in organizations, a look into the strengths and weaknesses enables the organization to adopt the best strategic decisions with regards to adoption of the internet. An organization needs to use the internet to contact clients, given that where there is no emphasis priorities might lead to a wait and see approach, which has the po...