Advertising Networks: E-Business Final Research Paper

E-BUSINESS FINAL
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Question 1 Why have advertising networks become controversial? What, if anything, can be done to overcome any resistance to this technique? Advertising networks track the online sessions of internet users without their consent and may engage in click fraud. For consumer advocates, this is a concern since advertisers infringe on the privacy of internet users. In most cases, users are not even aware that they are being tracked even when this involves sensitive information. Even as ad block programs have become popular, legislations on online privacy and consumer tracking have been slow to recognize privacy concerns. Advertisers require information so that they can market their products and services to potential users. However, when they collect information without the authorization of consumers, this creates problems, as there is no opportunity to opt out of being tracked. Another contention is what data and information are collected advertisers do not provide all the details on what they have and they ought to disclose what they collect. At other times, advertisers share the information with third parties, and where possible internet users should be made aware how data collected is used and to whom it is distributed. Question 2: List and describe some Web site design features that impact online purchasing.Ease of navigation: Online shoppers ought to find what they are looking for, as this influences the decision to purchase and transact with an organization. Lost customers are unlikely to return if they have had bad experiences navigating the website.
Downloading times: Delays in downloading the required information affects the user experience negatively, and they are unlikely to return. To limit the damage of slow downloading times then the e-commerce platforms should be geared towards providing a compelling experience.
Easy check out: The site design ought to be simple and easy to navigate since when there are various frustrating steps, online shoppers are likely to get frustrated. The steps should then be minimal and easy to follow as the check out the site.
Interactive consumer decision aids (ICDAs): These are technologies that facilitate user interaction, where they get information about products and services while comparing prices. Ideally, the ICDAs ought to influence positive user perception for them to shop online.
Responsiveness and customer service: Shoppers need to stay up-to-date, and links to useful informa...