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Business & Marketing
English (U.S.)
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Diversified Energy (Essay Sample)

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Diversified Energy
Diversified Energy (DE) is a privately owned corporation that designs, sells, installs, and maintains commercial and industrial solar equipment and cogeneration energy systems in Australia. It is the recognised leader in the commercial solar business, and it is trying to expand into cogeneration. The cogeneration systems from DE are designed to convert vegetable oil, bioethanol, and waste products into power and heat. The DE philosophy is "Power, people, and profit;source? Cite this as it is a direct quote. Because DE is in the renewable and recyclable power industry, it believes strongly that it is a socially responsible company. Rather than consuming the earth`s resources, it makes effective use of energy that is already there. It does not pollute; it only contributes. Thus, DE views itself as highly ethical.DE is a power company that puts is people foremost. The DE Corporation is a worker-owned cooperative run by the members, with its profits shared among them. The company takes pride in nurturing an atmosphere in which members can philosophise and relate with other members on the job. DE encourages open interaction among members and views it as an essential part of the creative problem-solving function.always leave spaces after punctuation marksProfit is also important to the owner-workers at DE. Although profit has not been the company`s top priority, everyone realises that profit is necessary to keep the organisation alive and healthy.
Organisational Structure
The company employs 40 people. Half of the employees work on solar and cogeneration projects under the operations manager. Five people sell and work for the sales manager. Five people design systems, and the rest of the employees perform administrative and staff functions.DE is a project-centred organisation. Hence, the company is involved in considerable group problem solving and decision making. The board of directors is one of the primary problem-solving groups. Construction projects are a good example of other problem-solving group opportunities.
This case study is about the Australian privately owned company Diversified Energy which is specialized on commercial and industrial solar equipment and cogeneration energy systems. The corporation is worker-owned, run by their members with its profits shared among each of them. Their service designing, selling, installing and maintaining their systems for their customers. Since Diversified Energy has been very successful in the commercial solar business, they now want to expand their business into cogenerated systems that uses renewable and recycable materials rather than consuming the earths resources. This paper will handle the communication aand decision-making problems that arise in a company like DE,the possible consequences and effects that might emerge solutions and recommendations to all these factors.
Communication and decision making p...
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