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Pages:
2 pages/β‰ˆ550 words
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5 Sources
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APA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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MGT 499 WK 4 Case: Dish Network Strategy Implementation and Evaluation

Essay Instructions:

The successful implementation of the strategic management plan in a large corporation like Dish is highly reliant on measurement and evaluation efforts during and after the implementation phase. 

In responding to this assignment you should continue your review of the information available on Dish.  Identifying strategies over the past couple of years that did not work out so well versus strategies that succeeded might be helpful in supporting key arguments.  Some questions to ask yourself in formulating your arguments might include: What barriers might have gotten in the way of any less successful strategies?   And what type of strategic evaluation efforts do you think are necessary to keep an eye on progress in a large company like Dish?  How does measurement of implementation processes help assure success?  How does the evaluation process help to assure future success?

In this assignment, make sure you clearly identify the position you are taking with respect to the thesis.  Your essay should include an introduction, and well developed arguments in support of your position.  You should wrap up your essay with a conclusion. 

Essay Sample Content Preview:

Dish Network Strategy Implementation and Evaluation

Student’s Name
Course Title
Professor’s Name
Date
Dish Network Strategy Implementation and Evaluation
Introduction
Strategy implementation is the process of executing the necessary plans to achieve the set goals of the organization (Abbass, 2003). The best of the strategies may fail as a result of poor implementation, and excellent implementation can save improper strategies. This paper focuses attention on Dish Network’s past strategies. It assesses how measurement of strategy implementation and evaluation efforts may help guaranteeing the success of strategic plans.
Measurement and Evaluation of the Implementation Phase
Dish Network Corporation is an American broadcast satellite service provider, which was started in 1995. It provides satellite pay television, satellite internet among others. I concur with the thesis that successful implementation of the strategic management plan for a large corporation like Dish is highly reliant on measurement and evaluation efforts during and after the implementation phase. This is because a strategic management plans, just like any other plan must be made with consideration of what is happened in the past, what is currently happening and what happens in the future (Satterlee, 2001). This enables a clear focus on the threat and opportunities, which can either, pull down or boost the strategic plan. In 1995, Charlie Ergen one of the company’s three founders had a plan to expand their company (Dish, 2016). The strategy was to launch his first satellite from China. He risked the future of their young company with a multimillion-dollar satellite and several months later he succeeded and the first broadcast from Cheyenne, Wyo was done. Ergen’s visionary courage has made Dish a leader in its field through sales, acquisitions and contracts (Dish, 2016).
There is no doubt that most of the Dish’s strategies have been a success. However, attempts to expand the company so that it can offer more than just satellite-television services have failed severally. Acquisition of Sprint Corp...
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