Discussion on the Corporate Social Responsibility

Corporate Social Responsibility
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Corporate Social Responsibility
Corporate social responsibility (CSR) is an essential component of business operations for modern companies. As noted by Bhardwaj et al. (2018), companies in different industries spend huge amounts of money on CSR activities. This is primarily because one of the factors that influence customers’ purchase decisions is a company’s CSR activities. In addition, according to Bhardwaj et al. (2018), a firm’s CSR activities may elevate customers’ intention to make a purchase as well as their willingness to pay relatively higher prices for products and services. Adobe is an American company that operates in the software industry. Its products include mobile, desktop, and web applications. Under the leadership of CEO Shantanu Narayen, the company has established itself as a key player in the technology sector. The company has invested heavily in several CSR activities, a practice that has significantly elevated its position in the software industry.
Some of the CSR activities of Adobe include sponsorship programs, climate change actions, gender pay parity, and community support efforts, all of which have influenced different stakeholders of the company (Adobe, 2020). Community members are among the stakeholders who have benefited from the CSR actions of Adobe. As shown in the company’s 2020 CSR report, through Adobe Digital Academy, women have been empowered to share their creativity and attain their goals. In addition, in 2020, Adobe directly donated $6.5 million to the community to help address the Covid-19 pandemic (Adobe, 2020). Employees of the company also benefit from gender pay parity, diversity, and inclusion. The company has taken action to accelerate the success and representation of black employees (Adobe, 2020). This means that employees feel and p...