Digital Marketing Nike Website Homepage Research Paper

Digital Marketing – Nike Website Homepage
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Digital Marketing – Nike Website Homepage
Digital marketing refers to the efforts used by a business to increase its online presence and marketing. It is an effective way of reaching new markets and maintaining a close relationship with new and existing customers. Many companies are aggressively tapping into the benefits of digital marketing to help their business activities rake in more profits. A website is an effective tool towards achieving this goal. The homepage to any website is crucial in helping the website achieve its objectives since it is the landing page of all visitors to the website. This article focuses on Nike Inc website homepage to evaluate how the company has designed it objectively to propagate the interest of the digital marketing team and complement their efforts articulated in their strategic online marketing goals.
The homepage features graphical content which enhances the site’s aesthetics. The overall site attractiveness is impressive. The quality images featured on the homepage add to the beauty of the homepage. The designers used a contrasting dark theme to enhance the visual appeal while incorporating beautiful images of their products to improve the page aesthetics while promoting their products. The homepage should be simple only featuring the important links to other webpages while avoiding cluttering the siteCITATION Mar14 \l 1033 (Corcoran, 2014). Fonts size and color contrast with the background thus enhancing readability and aesthetics.
Designers also ensure the website is easy to use. The homepage has links to specific webpages with more information about what the user is looking for. Any site visitor is directed to specific webpages with information and products he/she would like to shop. The homepage features two main links to either men or women products. The links to these products is placed openly on the webpage thus directing traffic to products they might be interested in. Users find their way around the website easily especially from the homepage. Nike has also incorporated few elements to drive traffic to their website especially on the webpage. The leading social media sites are featured on the webpage. These social media links connect the website to their respective social media accounts to help advertise the website and promote traffic.
According to CITATION Jul10 \l 1033 (Riley, 2010), the homepage is designed to promote the products of the company. Primarily it features some of its products using quality images of their consumers using their products. ...