Dell's Marketing Strategy Research Assignment Paper

This week's assignment is intended to improve your understanding of the importance of both distribution and promotional choices by combining both of those elements into one example. It is also intended to remind you that all of the elements of marketing must be coordinated if the overall marketing plan is to be effective and efficient.
The assignment is to analyze Dell's current distribution/promotional strategy. I have chosen Dell because it is one of the most famous examples of using the distribution channel as the primary marketing element and of making significant changes to that element over time. This is a completely external assignment, which no direct connection to the assigned text, although there are parts of Chapter 12 that can help guide you.
This is a free-form assignment, with no specific questions although five areas of interest are listed below along with a link to get you started on your research. Your opinion on the correctness of the choices Dell has made should be included.
KoichiTachiya. (Jun 2, 2013). Dell's Marketing Strategy. (Links to an external site.)Links to an external site.
https://www(dot)slideshare(dot)net/KoichiTachiya/dells-marketing-strategy-22347156
Areas to explore:
How Dell gets product to market.
How Dell differs from its main competitors in combining distribution and promotion.
How Dell differs in targeting and how that relates to its distribution strategy.
How Dell differs in product and how that relates to its distribution strategy.
How Dell differs in how it uses digital distribution and promotional strategies.
Requirements:
The minimum length of the assignment is 500 words not counting the cover page, cited material or the bibliography. This is a minimum only, and "A" level papers will usually have a word count in the area of 650-850 words.
At least two cited references are required and cited material must be identified by quotation marks within the body of the paper and linked to the source using APA citation format.
A cover page with your name, the assignment title, and the date of submission should be included.