Defining Marketing. Marketing organization. Business & Marketing Essay

Marketing
Name
Institution/ Affiliation
Marketing organization
Marketing is the foundation of any successful business – whether small or large. Effective marketing initiatives help an organization inform target customers about their product and services offerings. On the same note, customers get to realize the value of a company's products, their usage as well as additional information that might be helpful. Besides, it helps boost sales, help management make informed decisions, improve business relevance, and offer improvement insights as well as improve communication with customers (Mayureshnikam & Patil, 2020). In a nutshell, marketing is at the heart of brand awareness as well as a competitive advantage.
Coca-Cola, an American international corporation based in Atlanta Georgia, is an example of a great marketing organization. It specializes in the manufacture, distribution, and marketing of non-alcoholic drinks, concentrates, and syrups. Its marketing strategy anchored on affordable prices, great customer connection and world accessibility have earned the company a competitive advantage against its competitors (Mayureshnikam & Patil, 2020). Market segmentation has also helped the corporation develop effective products for each customer group.
Coca-Cola does not target a specific segment but rather adjusts its strategy by innovating new products. Moreover, the company uses a combination of homogenous, mass marketing, and niche marketing approaches to drive sales as well as reach different customer groups in the competitive marketplace (Mayureshnikam & Patil, 2020). For example, Coca-Cola has used personalization to ensure that everybody is talking about their brand. Similarly, the organization uses promotional awards and incentives to attract new customers as well as reward loyal customers. Further still, the company regularly changes its taglines – thus creating an impression of product improvement and innovation among the target markets.
Defining m...