CultureCulture. Coca Cola. Business & Marketing Assignment

Culture
Student’s Name
Institutional Affiliation
Course Name and Number
Professor’s Name
Assignment Due Date
Culture
Coca Cola is the largest of all beverage companies in the world. Its headquarters are located in Atlanta, Georgia, USA (Tseng et al., 2018). Currently, the company generates revenues of up to 30 billion dollars annually Also, its employment rate has stood at an average 100,000 (Tseng et al., 2018). Many beverage companies have emerged all over the world in the last century. However, all of these companies have been subsequently acquired by Coca Cola. These acquisitions have then been established as subsidiaries operating under Coca Cola. Aside from its stake in the world market, Coca Cola is known for its brand. Individuals from all corners of the world have come across the name Coca Cola. The company’s community aiding efforts are also renowned. Since its formation, the company has donated more than $1 billion through its foundation (Tseng et al., 2018). In addition to this, Coca Cola is known for its sponsorship of sporting and global events.
Clear Springs is a local freshwater bottling company that has been in operation for 30 years. During this period, the company managed to penetrate the consumers' market through aggressive marketing and promotional strategies. Also, the company’s founder and CEO have consistently relied on an ever-changing business model to help the company operate at a profit. Currently, the company controls 30% of the country’s beverage industry. In the last ten years, Clear Springs has acquired four smaller companies. This has made it a significant player in the region’s consumer market. Nevertheless, the quality and safety of its products have been the main driver of its success. The growth and stability of Clear Springs created interest in Coca Cola, which sought to acquire the company. Still, Clear Springs wanted to remain independent as it sought a merger with Coca Cola. As of 30th June, this year, Clear Springs entered into a merger with Coca Cola.
To aid in the merger, certain steps would need to be taken to unify company culture. The first step is defining the leadership structure. It is important to clearly define the leadership structure to demonstrate unity and agreement on company goals (Putney & Sinkin, 2018). The structure should be formulated in such a way that the roles of the CEO, executives, and all department heads are clear. The second step is to determine the existing cultural differences. There is a need to research to determine the cultural differences that exist in individual entities (Putney & Sinkin, 2018). Then attempt to create a common ground to overcome the apparent differences. Establishing a common ground helps the company move forward on equal footing. The third step is to establish a central communications council. The objective here will be to bring together k...