Culture and Management

Culture and Management
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Culture and Management
Managers in the global context face significant challenges. Some of the cultural factors that come into play include elements such as the social class, family structure, market segments and consumption patterns. US companies entering foreign countries, such as Saudi Arabia are likely to face cultural problems, a major one being language barriers. Foreign countries venturing into North America are also likely to face some levels of cultural conflicts. While America is a diverse country, remember that there is an American culture, which may affect the managers. In this regard, America is sophisticated; thus, the need for continuous research to identify emerging consumer preferences (Phillips, Doole, & Lowe, 1994).
For example, the companies entering North America should have social media platform because social media is embedded in American culture. On the other hand, there is a need for such companies to develop brand awareness. Although social media and other online platforms are effective, brands entering North America face a challenge in creating awareness; thus, brand awareness is part of the American cul...