Culture & Leadership Paper Business & Marketing Essay

The role of culture and leadership in sales effectiveness
Student’s Name
Institutional Affiliation
The role of culture and leadership in sales effectiveness
Every organization enters the market to make a profit and create a positive rapport. Profit, in this case, is directly proportional to the number of sales that the company makes. The company must have an effective sales team, which is made up of committed employees to make more sales. Having a positive culture at work and showing effective leadership traits are two crucial ingredients that promote sales effectiveness.
A positive culture at the workplace boosts the morale of employees and, in turn, increases sales. Culture in any company is not created overnight. It requires an extended period of commitment from both the leaders and the employees. According to Zoltners et al., whenever a company takes proper care of its workers, they respond by taking proper care of the company (2009). Employees show their care towards the company by staying committed to their work and ensuring they meet custome...