Positioning a new product for success. Product Positioning – Smarcicle

Product Positioning – Smarcicle
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October 17, 2019
For decades, transportation have been dominated by cars, trains, or any other heavy machinery. While it propelled civilizations by millions of miles, only recently have people realized the long-term negative effects of heavily depending on these machineries. These days, cities are congested with traffic, ecosystems are dying one by one, and people’s health have deteriorated through time. Now, we bring you the Smarcicle. This new alternative smart-bike is compact, energy-efficient, environment friendly, and fast. The Smarcicle would allow the person to easily traverse through heavy traffics without worrying about getting tired for a class or a meeting. It can also go surprisingly fast at about 20mph, while also reaching 13 miles in a single charge CITATION Smand \l 1033 (Smarcicle.com, n.d.). But most importantly, it is so compact that it can easily fit in a small space after use.
Consumer Segment and Competition
The Smarcicle is mainly targeted towards middle-class workers who are frequently travelling for small to average lengths of distances every day. In most cases, these are the people who frequently rides public transportation or have their own cars from house to work, or those who travels from one place of work to another. Aside from this, this bike only costs about $1,399, which is only the same price as the new phones that are being marketed these days CITATION Cos19 \l 1033 (Costello, 2019). Considering that this bike is even made of a solid carbon-fiber, this makes it very affo...