Contemporary Organization Evaluation. Organizational Change of PepsiCo

Contemporary Organization Evaluation
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Introduction
PepsiCo, Inc. is one of the most popular snack food and beverage corporations in the world, with its headquarters in Harrison, New York. The company manufactures, markets and distributes a variety of eatables and drinks, and was founded in 1965 when the Pepsi-Cola Company merged with Frito-Lay, Inc. With time, PepsiCo has expanded from being a local company to a multinational brand; today, its snack foods and beverages are liked the world over because of their taste and health-friendly ingredients. As of November 2018, PepsiCo generates up to $3.3 billion every year, and its products are sold in more than 190 countries (2013). It’s safe to say that PepsiCo is the second largest snack food and beverage company, and its products are trusted for their quality and affordability.
Organizational Change of PepsiCo
According to Rick Delbridge and Mahmoud Ezzamel, organizational change is a must part of our complex world. The company that refuses to change its marketing trends or the way the products are manufactured and sold may never be able to survive for long (Delbridge & Ezzamel, 2005). Thus, it can be said that organizational change is the process in which PepsiCo has changed its structure, operational methods, organizational culture, technologies, and strategies. Most prominently, the snack food and beverage company has changed the way it manufactures its products in order to make them more friendly and suitable for people of all ages. The core driver of PepsiCo’s revenues back in 2017 was its portfolio of healthy snacks and beverages. With time, customers have increased their dependence on health-friendly foods, which is why both PepsiCo and Coca-Cola have changed the range of their ingredients and have come up with more organic foods and drinks. PepsiCo’s revenues grew by 4 percent in Russia, the United States, and Canada when the company took into consideration the consumers’ concerns regarding the quality and ingredients of snack foods and beverages. Undoubtedly, it has worked toward transforming itself in order to adapt to the changing preferences of customers, the ones who prefer healthy lifestyle and want to quit on snack foods and beverages that could cause health complications.
The Disruptive Change and How PepsiCo Responded to the Dynamics
The demand for health-friendly snack foods and beverages is on the rise, and PepsiCo has well understood the requirements of its customers. Today, almost all of its products contain natural ingredients and are free from chemicals. In addition, alcoholic beverages have been replaced with non-alcoholic beverages, meaning they come with no sodium and sugar. To make the product portfolio healthier and user-friendly, PepsiCo has started investing in research and development so that new ingredients, sweeteners, and recipes could be identified for improving the quality of snack foods and beverages. Besides, the company invests heavily in advanced and latest technologies to determine whether the products are healthy and tasty or not. In simple words, it can be said that PepsiCo has responded to the fluctuating requirements of its customers positively. It has clear s...