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Essay Available:
Pages:
9 pages/≈2475 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 38.88
Topic:

B2C Business Model, Competitive Advantage, Supply Chain, Recommendations

Essay Instructions:

Company Picked: Alibaba
White Paper is a B2B sales tool (typically written by Marketing) designed to establish thought leadership and be persuasive.
What is this White Paper about: Evaluate Alibaba’s E-Commerce activities through economic analysis, Analyze their current strategy, future options & take a position on their future (More requirements below).
I would really appreciate that if you can read through and stay with the requirement below for this essay.
In addition, I attached the GRADING RUBRIC along with the SAMPLE OUTLINE for the essay, please look over them. Especially for the grading rubric, consider focus more on the part that counts for high percentage of grade. Important: Charts, figures, and tables recommended but not required.
If you choose a public company, be sure to scrutinize their annual reports and other Tilings with the SEC for a detailed view on the company’s Tinancial performance and disclosures. If you choose a very well known Tirm, you will be expected to provide a more in-depth analysis or some fresh insights based on the amount of public information available.
1. Analyze the current strategy and future options for your company while considering industry factors such as the nature of brick-and-mortar and online competitors, barriers to entry, economies of scale, economies of scope, economies of specialization, Tirst mover advantage, externalities, reputation and the pace of innovation in the sector. Consider the company’s target marketing, product customization/differentiation, pricing, bundling, marketing, supply chain, value chain, customer lock-in and customer segmentation. Be sure to explain the company’s unique selling points, as well as how it creates and delivers value.
2. Among other points, your conclusion should summarize the company’s actual or potential competitive advantage(s) and assess whether it is sustainable. Will the company survive? If so, how well will it do? Would you invest your hard earned money in the company? Make recommendations for how the company can improve their e-commerce presence and chances for success.

Essay Sample Content Preview:

Alibaba Company
Name
Institution Affiliations
Course
Professor’s name
Due Date
Executive Summary
Alibaba is a well-recognized e-commerce business in China. The Alibaba online shop was founded by Jack Ma and other seven founders in the year 1999. The Company name was created to signify the gap of a mysterious portal and it originated from a businessman in One Thousand and One Nights known as Ali Baba. Alibaba is among the three companies in China that have shaped the economy of the country. Alibaba Group Holdings work smart to ensure that they develop sturdy customer loyalty and service in order to create a meaningful change in the business of their customers. There are several factors that give Alibaba is a competitive advantage compared to other business. The first advantage is its location, economies of scope, and scale. Alibaba operates three markets which make it more successful among its competitors. The sources of revenue to the company are advertisements and transaction costs.
The strength of Alibaba lies on the global influence of the company, its high evaluations, and its market position. However, Alibaba has a low brand recognition and the company lacks the capability of competing with other worldwide competitors. Alibaba can address some of the issues facing its efficiency by implementing its technologies to expand the business to the rural suppliers with the help of the B2C model reach as a company. The paper will focus on the competitive advantage of Alibaba, and analyze the current strategy of Alababa by considering some factors like the brick-and-mortar model, barriers to entry, competitors, supply chain, and value chain. The paper will later recommend some strategies the company can implement to improve its success in the e-commerce world.
Key Words: B2C business model, Competitive Advantage, Supply Chain, Recommendations
Introduction
Alibaba is Chinese Company which is also the world’s leading online commerce Company as stated by Greeven and Wei (2017) in their interesting book ‘Business Ecosystem in China.’ Alibaba is a three in one company which involves a market place, a bank, and a search engine. The Company is the trendiest target for online shopping and the fastest rising e-commerce globally. According to Chu (2017), the firm began in 1999 with the main aim of connecting Chinese manufacturers overseas. The Company was founded by Jack Ma, however, currently it is owned by Soft Bank, Yahoo and Joseph Tsai among others. The Company name was intended to signify the gap of a magical portal and it originated from a smart and kind businessman in One Thousand and One Nights known as Ali Baba. The Company was worth $713 in 2017 as the estimated cost. The Company was considered one of the most treasured firms in China after raising $25 billion from its United States IPO (Greeven and Wei, 2017). The table below shows Alibaba’s performance as compared to other technology firms.
Company

Worth in dollars($)

Apple

615

Google

397

Microsoft

384

Alibaba

215

Face book

204

IBM

191

Oracle

172

Samsung Elcetronics

170

Inte...
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