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7 pages/β‰ˆ1925 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Total cost:
$ 34.02
Topic:

Chabros International Limited

Essay Instructions:

Additional research is not required or desired. Use only the data and information provided by the case study, course readings and Discussions discussion. Format: The report is to be 7-to-8 pages, double-spaced with 1-inch margins, 10-to-12 point type, and posted as rtf or Word document. Use APA format for references. The cover page, references, and appendixes are not part of the page count. The organization of the report is to include: Introduction: A brief, one-to-two paragraph introduction that succinctly states the issues or problems you will discuss in the report. Do not restate the facts presented in the case. Assume that your audience knows the facts of the case. Analysis: 1.What are the major issues and management problems challenging Chabros International Group? Choose two (2) of the following: Strategy/mode of entry; organizational structure; marketing strategy; sourcing strategies/logistics; international and local staffing policy. 2.What motivated Chami to expand Chabros’ operations internationally? What strategy did he follow: International, multinational, global or transnational? 3.What strategies/options were available to Chabros to overcome the financial crisis? Which strategy/option would you recommend? Why? 4.If you decide to follow a market development growth strategy, into which new country would you expand? Rank the candidate countries. Explain how you derived your ranking. 5.If you decide to follow a market penetration growth strategy, which country where Chabros is already present would you further penetrate? 6.Would Morocco be a good country to expand into? Conclusions and Lessons Learned: •What insights does this case give you into the connection between the cultural context and making business decisions and the factors that influence a country’s business practices? •What can the company you chose for your Team Report #2 learn from this case study on the issues you identified? Are there examples of “best practice” you can point to from case studies discussed in Discussions this semester?

Essay Sample Content Preview:

Case study
Name:
Course Code
Instructor:
Date of Submission
Chabros International Limited
Introduction
The primary goal of every business is to make profits. The achievement of this goal does not always come easy. There are various strategies that must be put in place to facilitate the achievement of this goal. It is crucial for a business organization to understand the market within which it is operating. Management aspects can also be a barrier that may hamper the achievement of projected goals. Chabros International Limited is a profit making business organization that provides high class veneer and wood as both a producer and supplier. Since its formation the company has faced challenges and achievements in equal measure. This discussion takes an overview of the company and the journey it has taken over the years. The discussion will look at the challenges, achievements, strategies used and lessons learnt from the company.
Problems and Issues faced by Chabros
Since its inception, Chabros International Limited has faced a number of challenges. One of the main issues the company faced was a marketing and sourcing strategy. The 2008 global recession which had an effect on many companies globally did not spare Chabros Limited. Earlier on before the recession, the company had expanded to Serbia to meet the growing demand in the wood market. When the global recession began, it almost felt like a slap in the face. There was a huge decline in sales as the majority of the clientele could not afford the tough forces within the market. Chabros had invested heavily in the expansion plan. It was, therefore waiting to reap the benefits of the expansion to a new market. However, before the company could began reaping the benefits, global recession struck. It bit the company so hard that drastic measures became necessary.
The sales of the company dropped below the set target. This had a ripple effect on the operations of the company. It bec...
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