Case Study Assignment Paper on SST Kelly

Case Study SST Kelly
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Introduction
The Srinivasan Service Trust (SST) has been helping residents of rural India advance the quality of their lives and eliminates poverty. The villagers showed an improvement in their healthcare, education, and living conditions as of 2009. They also established Self-Help Groups (SHGs) that gave them access to microloans that helped in creating economic viability in rural India. Other than funding, the SST engaged the villagers in training in order to gain skills on marketing, managerial and financial as this would help them increase their earnings.
Srinivasan Service Trust
Srinivasan Service Trust (SST) was started by Venu Srinivasan in 1996 to continue the corporate social responsibility of his family businesses. The family business involved companies like the TVS Group that recorded US$4 billion in sales in 2009. The family has 30 companies like TVS Motor Company and Sundaram-Clayton ltd, and they have employed over 40,000 people. The companies are committed to the services provided and they have provided their employees with education and medical benefits. Venu Srinivasan formalized the social services arm of their family company, and decided on a mission to foster sustainable development through self-reliance in India’s poor rural communities, and this is where the Srinivasan Service Trust came in (Li et al, 2011).
SST headquarters are in Chennai and it was directed by Ashoke Joshi and his 5 leadership team that overlooked over 130 staff, including engineers, social workers, doctors and veterinarians. SST aimed at creating a self-reliant society that benefited from public private partnership in health care development, economic development, infrastructure development and conservation of the environment. The SST merely wanted the local community to sustain their own economy, and so, the SST staff built trust with the locals and created formal programs that aimed at improving the local livelihood.
Banking: Microfinance
Microfinance is the allocations of loans to people that are earning less than US$1.25 a day, in order for them to entrepreneur small enterprises that would alleviate poverty and increase their income. This is done through Microfinance Institutions (MFI) that are both public and privately owned, and which provide financial assistance to the poor in developing countries. The MFI and SHG-bank link provided financial linkages programs in India. The MFI would get individuals to borrow and pay back weekly and monthly, whereas, the SHGs bank chose a dynamic approach that reached out to people`s culture and daily life. The Self-Help Groups would incorporate about 20 people that would save up for a certain period of time and then secure loans from microfinance institutions, with their savings as collateral and this loan would be distributed among them. Microfinance grew in India from 1995 to 2010, with records of 25% of the loans given coming from urban microfinance and the rest from rural microfinance, and 4 out of 5 of the clients of MFI were women (Li et al, 2011).
Agriculture
Rural India is known for farming and this is the industry that the SST targeted so that they could make fa...