Case Analysis: College Athletes and Getting Paid

Case Analysis: College Athletes and Getting Paid
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Case Analysis: College Athletes and Getting Paid
1. Synopsis
In October 2019, the National Collegiate Athletic Association (NCAA) permitted student-athletes to earn remuneration for their athleticism, image, fan base, and brand name. The NCAA Board of Governors voted unanimously and looked forward to the rules devised by the three divisions. The consideration of paying student-athletes for participation in college basketball was introduced after receiving California's approval on Fair Pay to Play Act (FPPA). California FPPA is expected to come into effect by 2023. Simultaneously, other states in the United States (US) are also introducing related legislation. FPPA allowed students to sign endorsements and license contracts to materialize the fame earned based on their athleticism (Almasy et al., 2019). However, the emerging opportunity for student-athletes is subject to some conflicts and challenges simultaneously in the latter stages of the academic lifecycle.
According to Richard Burr, Republican North Carolina shared a tweet and suggested taxing student athletes' scholarships since participation in sports would earn them a stable income in exchange for popularity. Division-I has a larger enrollment in athletic programs out of the three divisions (Almasy et al., 2019). This paper aims to analyze the impact on college sports, followed by students' academic and athletic performances, based on scholarly findings before agreeing or disagreeing with the decision.
2. Effects on Sports - Analysis
The FPPA decision holds positive and negative impacts on the sport and NCAA. According to Aguilar et al. (2020), students' participation in collegiate sports is regulated significantly through external motivators, such as fame, recognition, success at the university level, and money. Students are aware of the rewards and tend to dedicate more effort to the game, which is beneficial for sport progress and the career-building of athletes in the future. McDermand (2021) further identified that athletic spending in colleges develops healthy relationships between sports and students. The investments in sports and students ensure credible rewards, which increase the motivation to participate in the long run. Based on the above findings, the decision reflects a positive impact on sports. Students would participate dedicatedly and remain motivated to earn a better income and higher fame at the collegiate level.
However, the decision could adversely result in the harmony of the sport by creating a lousy environment and a strong emphasis on commercialization. Fundamentally, students participate in sports and athletic programs to earn college and university scholarships, including food, accommodation, tuition fees, and related academic expenditures (Rubin et al., 2021). Students understand the value of such lucrative scholarships, tending to make immense efforts towards studies and athleticism. However, a shift in focus towards earning money would drive students away from the quality of athleticism. Students would view sports as an easy source of early fame and money, which s...