Sign In
Not register? Register Now!
Essay Available:
6 pages/≈1650 words
4 Sources
Business & Marketing
English (U.S.)
MS Word
Total cost:
$ 25.92

Capstone Assignment 3 Business & Marketing Essay Paper (Essay Sample)


Write a six to eight (6-8) page paper in which you:
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
Identify various levels and types of strategy in a firm.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.


Week 8 Assignment 3

Student Full Name
BUS499 Business Administration Capstone
Week 8 Assignment 3
This report discusses the business level and corporate level strategies of McDonald’s in the context of its external market and the nature of its industry. The business functions in the fast food industry, which, in turn, is composed of various small and large players. At the same time the company is highly growth-oriented and devised a successful development plan to grow its operations regarding products offered, and geographies served. The company understands the influence of customers on its operations and develops its strategies reflect this understanding.
Although it started its operations as a conventional fast food manufacturer, it developed its product standards and the menu is a way that reflected consumers’ choices and behavior. Pricing is its key marketing strategy which points towards a company’s responsiveness towards its customers’ needs. In the end, the company keeps its business culture flexible so it can respond to new opportunities within the local and international market despite standardized product structures in most countries.

Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

You Might Also Like Other Topics Related to fast food:

  • The Slow Food Movement will improve the Condition of the Environment
    Description: The slow food movement has been popularised due to the positive effects that it has on the environment. The movement supports the consumption of locally manufactured food instead of imported foods, which ultimately cuts the use of fossil fuel in the transportation of food...
    3 pages/≈825 words | 1 Source | APA | Literature & Language | Essay |
  • Bayou Foods Business Plan: Purchasing And Marketing
    Description: Create a business plan for operating a Food Truck. The food truck will be available 6 days a week to sell lunch and dinner to local. You will need to borrow funds to purchase the truck....
    2 pages/≈550 words | No Sources | APA | Business & Marketing | Other (Not Listed) |
  • Global public health. Please Answer these two questions
    Description: The freedom of movement is provided for globally. However, movement should not be at the cost of risking the health of the general public. While it is important to ensure that the public is kept safe; unless there is a genuine concern, it would be totally wrong to take actions aimed at reducing the flows. ...
    2 pages/≈550 words | No Sources | MLA | Social Sciences | Essay |