Capstone Assignment 3 Business & Marketing Essay Paper (Essay Sample)
Write a six to eight (6-8) page paper in which you:
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
Identify various levels and types of strategy in a firm.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.
Week 8 Assignment 3
Student Full Name
BUS499 Business Administration Capstone
Week 8 Assignment 3
This report discusses the business level and corporate level strategies of McDonald’s in the context of its external market and the nature of its industry. The business functions in the fast food industry, which, in turn, is composed of various small and large players. At the same time the company is highly growth-oriented and devised a successful development plan to grow its operations regarding products offered, and geographies served. The company understands the influence of customers on its operations and develops its strategies reflect this understanding.
Although it started its operations as a conventional fast food manufacturer, it developed its product standards and the menu is a way that reflected consumers’ choices and behavior. Pricing is its key marketing strategy which points towards a company’s responsiveness towards its customers’ needs. In the end, the company keeps its business culture flexible so it can respond to new opportunities within the local and international market despite standardized product structures in most countries.
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