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CAI 6 Email Spam Pop Up Windows Adware Business & Marketing Essay (Essay Sample)


Your task is to explain the controversy between businesses and consumers regarding one of the three Internet practices below, and then take a position as a business owner. Choose from the following 3 practices (Refer to pgs. 276-277 in MIS text) and prepare a document or presentation that includes all activities from the Grading Rubric.
Email Spam (include Mobile Spam if you like)
Pop Up Windows


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Pop-up windows has undoubtedly caused a major controversy between consumers and business owners on the internet. For consumers, pop-ups are frustrating and time-wasting. Whenever one opens a window, they would like it to run smoothly without having to be redirected to irrelevant content. However, for business owners, pop-ups are the best way to get the attention of consumers. Without knowing it, some consumers proceed to click on the promotional content in the pop-ups to learn more about the product being advertised.
As a business owner, I do not t

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