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Marketing Research Assignment on Buying Process (Essay Sample)


Visit a store to purchase an item. Make notes of the buying process you completed while making your purchase. Discuss the process / steps you took to complete your purchase in comparison to the buying process identified in chapter 6.


Buying Process
Institutional Affiliation
In purchasing a particular product, a customer observes various stages of decision-making, up to when they make a purchase. My process of buying a product includes identifying the product needed, information search on the relevant product, evaluation of different alternatives, coming to an informed decision, product purchase, and testing it out for effectiveness.
The buying process begins by identifying the product needed. It involves the acknowledgment that a gap exists in my life whereby a particular product is necessary, and a need for solution it develops (Solomon, 2014). Similarly, the problem recognition stage involves the identification of a difference between present situations with what is expected thus, creating a need to reconcile the two through purchasing of the product.
The second stage of collecting information on the relevant product involves conducting research on the internet on the...
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