Business Report Assignment for Hammerson Plc.

Business Report for Hammerson Plc.
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Introduction
An organization is supposed to have proper strategies in the aim of achieving set long term goals of long term goals in the market. Market analysis is essential for the organization to develop strategies that will guide the company to acquire a competitive edge. The strategies implemented aims at providing commodities that are widely accepted by the targeted consumers. The management is required to have adequate knowledge of the competitors and consumers in the market so as to improve the performance of the company (Hood & Birkinshaw, 2016). The production of products and services should be cost effective to make it possible to implement a competitive price in the market. According to Spieth, Schneckenberg and Ricart (2014) implementation of innovation and technology in production creates a strong brand for the company which in return improves the competitive edge in the market. This business research focuses on Hammerson Plc. which is one of the leading companies in the British property development industry. It is essential to perform market and financial analysis to develop effective suggestions that will provide a sustainable competitive edge.
Background
Hammerson Plc. was founded in 1942 by Lewis Hammerson which mainly dealt with residential properties in UK. The company expanded its operations and entered the commercial property development in 1948 to ensure that they acquire an increased market share in the property development industry (Nikbakht, Shahrokhi & Spieler, 2016). It is essential for a company to use innovation and technology in developing properties that will be widely accepted in the market. Hammerson Plc. Become a public company in 1954 in the aim of acquiring increased capital that will improve the number of properties developed by the company. The company aimed at ensuring that they turn houses into apartments that are widely accepted by the targeted market. Hammerson Plc. Has acquired a competitive edge in the real estate industry constructing 23 major shopping centers, 18 retail parts, 19 premium outlets and having a portfolio value of £ 10 billion. Hammerson Plc. implements effective strategies that ensure a continuous development of operation by the company.
Market analysis
Market analysis requires the management to analyze the external business environment so as to develop an effective strategy. PESTLE analysis makes it possible for the company to access the risks in the external business environment. The external environment is highly dynamic thus keeps on changing causing an impact to the performance of the company. The factors analyzed are political, economic, social, technological, legal and ecological factors (Khan, Alam & Alam, 2015). This increases the business operations of the company due to implementation of strategies considering the external environment affecting the organization. PESTLE analysis is essential for Hammerson Plc. in acquiring a sustainable competitive advantage in the property development market.
Political
These are the impacts of the governing bodies on the performance of Hammerson Plc. which require being evaluated so as to acqu...