4 pages/≈1100 words
Business & Marketing
Business-Level and Corporate-Level Strategies (Essay Sample)
Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www(dot)sec(dot)gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Write a six to eight (6-8) page paper in which you: 1. Analyze the business-level strategies for the corporation you chose to determine the businesslevel strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. 2. Analyze the corporate-level strategies for the corporation you chose to determine the corporatelevel strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. 3. Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice. 4. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets. 5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources. ** I normally write about apple if that helps any** source..
Business level and corporate level business strategies Name Institution Apple Inc. (Apple) is a multinational corporation that is engaged in design, manufacturing and selling of mobile communications, personal computers, media devices, and computer software and also offers services to its customers. The company is well known for its products search as iPhone, Mac, iPod, iPad, Apple TV. The services and software application offered include the Mac OS X and iOS operating systems, iCloud a range of accessories. It also offers digital content and applications via the App Store, iTunes Store, iBookstore, and Mac App Store. Apple is the world largest publicly traded corporation by market capitalization. As of September 2012, it had an estimated value of US$626 billion. According to the Forbes magazine (2012), apple is ranked number one in the world’s most powerful brands. The company sells its products and services worldwide through direct sales, online stores and retail stores. So far the company is best known for its products which are the most popular and consumers have been responsive over the years. The brand name ‘Apple’ itself is enough for someone to relate it to its popularly known products like the iPhone and iPad. It offers diverse services that have helped increase their sales over the years. It has programs that help address the importance of education through the online stores. The educational materials are distributed for students and teachers to share and discuss on them. Apple has unique business-level strategies that they have put into practice for their continued success over the years. Differentiation is one of the key strategies that have made it produce unique products as compared to their competitors. One of the best innovations that have had good customer responsiveness is the invention of textbooks with iBooks 2 for iPad. The iBook textbook is an entirely new kind of textbooks since it is dynamic, engaging and interactive. It i...
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