Business and Marketing Question

Bus 599 Week 3 Discussion Question: Business and Marketing
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Business and Marketing
Different business use different target market and sales forces to organize their sales operations as efficient as possible. In the two videos, different target markets and sales forces are evident. For the video about Heart Juice Heart-Healthy Beverage, their target market concerns people who want to stay healthy and also people with heart conditions. The beverage is sugar-free with not calories. Their sales force is less structured as they have a small van and promote their products as individuals. They use informal ways of promoting their product by word of mouth. One of the advantages is that they developed and tested their business plan by participating in a competition to determine the product levels of acceptability before launching the product in the market. The producers of heart juice used a catchy name to brand their product.
On the other hand, promoting non-alcoholic drinks in Iran in the video, their target markets are tradition Iranians who do not drink alcohol and peo...