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Miscommunications with a Brazilian Auto Parts Manufacturer (Essay Sample)


The week two assignment is to complete and discuss the case study: "Miscommunications With a Brazilian Auto Parts Manufacturer" (p. 140).
Write a 3-5 page paper in APA format on the major points in the case. What lessons can be gleaned from the experiences that occurred as the manager entered a foreign environment. What could have been done better? Use the text and any outside references, but cite all references 


Miscommunications with a Brazilian Auto Parts Manufacturer
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Miscommunications with a Brazilian Auto Parts Manufacturer
In the case study miscommunications with a Brazilian auto parts manufacturer, there are some important miscommunication issues that emerge. There was a pending meeting between Mr. Silva, president of a mid-sized auto parts manufacturer in Sao Paulo, and Mr. Henry Williams, president of Lucky Auto Parts Company based in the United States. However, Mr. Williams is unable to proceed with the meeting because; he had to take part in a deposition on a court case pending against his company. Instead, Mr. Williams opted to send his Vice-President, Wally Astor, who was also his son-in-law (Deresky, & Christopher, 2011). An important communication mistake Mr. Williams made was failing to notify Mr. Silva on the cancellation of the trip, and the decision to send Mr. Wally Astor.
Then again, there was other non-verbal cues, especially depicted by Mr. Wally Astor did not appear in business attire, as it was the norm when business people met for official business. Mr. Wally Astor wore faded jeans, sneakers and a checked shirt with the sleeves rolled up. Such attires made Mr. Silva and Mr. Ventura perceive that, probably Mr. Williams and Mr. Wally did not take the appointment seriously. Considering that, Mr. Wally was meeting Mr. Silva and Mr. Ventura for the first time; it was appropriate for him to address them officially, a factor that the hosts maintained, but Mr. Wally did not uphold. Because it was their first meeting, then, Mr. Wally ought to have maintained a higher level of formality (Maude, 2011).
From the above miscommunication issues, there are important lessons, which the manager learnt. A typical lesson is that there are differences in communication when entering a foreign environment. In...
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