Branding: How Important Is Is To Marketing And Business

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In terms of business and marketing, branding is defined as a practice in which a company establishes a particular design, name, or symbol which will serve as the company’s identity in which a specific thing belongs. The product created by the company will be easily distinguished from other products. Branding allows consumers to identify quickly the work and services of an individual company that they prefer to. It is a way of identifying itself and being distinguished from other company competitors and providing a description of why this is a better choice. A brand is established to represent the company’s real identity and how that company wants to be perceived (Todor, 2014).
The overall impact of branding is what makes it crucial to a company. People’s perceptions can be transformed through branding. It can also contribute to establishing a new business and is essential in increasing brand awareness. A company can be easily identified through its brand. As a company gets recognition, more consumers will be drawn to buy or try out their products and services. This way, the company’s logo should be created...