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1 page/β‰ˆ275 words
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2 Sources
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APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

BPs Internal Reporting Marketing Assignment

Essay Instructions:

Years of internal BP probes warned that neglect could lead to accidents. In 2010 internal confidential inquiries were made public disclosing "instances in which management flouted safety by neglecting aging equipment, pressured or harassed employees not to report problems, and cut short or delayed inspections in order to reduce production costs."
A history of inquiry
2001 (Alaska) - Key equipment needed for emergency shutdown was neglected, including safety shutoff valves and gas and fire detectors similar to those that could have helped prevent the fire and explosion on the Deepwater Horizon rig in the Gulf.
2002 (California) - BP falsified inspections of fuel tanks at a Los Angeles-area refinery and more than 80 percent of the facilities didn't meet requirements to maintain storage tanks without leaks or damage.
2004 (Alaska, California, Texas) - An inquiry found a pattern of intimidating workers who raised safety or environmental concerns. Managers shaved maintenance costs by running equipment to failure. Accidents resulted, including the 200,000-gallon Prudhoe Bay pipeline spill in 2006, the largest ever spill on Alaska's North Slope.
2005 (Texas) - An emergency warning system failed before a Texas City refinery exploded in a ball of fire.
Following the fatal accident, Tony Odone (BP spokesman) stated the company adopted a six-point plan to update its safety systems worldwide.
2009 (Texas) - The Occupational Safety and Health Administration fines BP $87 million for failing to make safety upgrades.
Adapted from Propublica.org
In 2007 BP put Atlantis into service, a deepwater drilling rig significantly larger than the Deepwater Horizon. Questions were raised regarding the final design drawings which workers would reference in case of an emergency. These "as-built" drawings, are considered an essential safety component. Review the following video regarding BP.
CNN. (Jun 15, 2010). CNN: Another oil disaster waiting to happen? Youtube.
https://www(dot)youtube(dot)com/watch?v=Cle2fUaBCbI
Does a company like BP that has gone though a major disaster like its 2005 refinery explosion in Texas have a higher than normal obligation to behave in an ethical and above-board manner?
Contrast the actions and changes made by BP with other organizations which have experienced failures.
Examples include: The Tylenol recall in 1982, the Toyota floor mat recall in 2009-2011, consumer data breeches, etc.
In your response describe the role of the company's ethics reporting systems, appropriate risk management, managers, and compliance officers played in the outcome.

Essay Sample Content Preview:

Bp’s Internal Report
Students Name
Institutional Affiliation
BP has the obligation of behaving in an above-board manner when it comes to the issue of ethics because it needs to regain the trust that people have in it in regard to its safety in the society. The disaster that occurred in the year 2005 left many people questioning about the measures that have been taken in order to ensure that such disasters do not occur in the future. Therefore, for the company to prove to the society that measures have been taken, the first thing is to act ethically in everything that they do. As a result, people will able to trust the company again (Yemen, Yemen, Lenox, Lenox, Harris, Harris & Yemen, 2017).
Other organizations such as the Toyota and Tylenol have faced failures in the past but their response was putting their customers as a first priority when solving the incidences. However, in the case of BP, many disasters have occurred in different parts...
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