Bowers Buddies' Business Plan Writing Assignment
References can not be websites. This is a business plan for a pet sitting business in Virginia
Your Company Name: Bowers Buddies
Introduction
(Enter your Introduction text here. Thoroughly write an introduction to your company. Thoroughly described your company, its location, and the product it makes or the service it provides.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.
Environmental Analysis
(Discuss why it is important for the Macro-Environment should be examined and the impact it can have upon a business.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information
Competitive
(Thoroughly assess the Competitive Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information
Economic
(Thoroughly assess the Economic Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information
Political
(Thoroughly assess the Political Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information
Legal
(Thoroughly assess the Legal Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information
Technological
(Thoroughly assess the Technological Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information
Sociocultural
(Thoroughly assess the Sociocultural Macro-Environmental issue trends which the company must operate.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information
Target Market
(Thoroughly discuss why the target market is important. Thoroughly cover the 4Ps, 5Cs and STP.) Simply highlight and retype over this information.
4Ps
(Thoroughly cover and discuss the 4Ps for your particular business.)
5Cs
(Thoroughly cover and discuss the 5Cs for your particular business.)
STP
(Thoroughly cover and discuss the STP for your particular business.)
Primary Target Market
(Thoroughly specify the primary target markets for your company.) Simply highlight and retype over this information.
Secondary Market
(Thoroughly specify the secondary target markets for your company.) Simply highlight and retype over this information.
Goals
(Thoroughly decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Thoroughly determine the most appropriate ways to measure both short- and long-term goals. Give a brief discussion of the reason behind your goals here. ) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.
Short-Term Goals
(Thoroughly decide the main goals that you would like to achieve within the next year (short term) and give a brief discussion of the reason behind your goals here.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.
Long Term Goals
(Thoroughly decide the main goals that you would like to achieve within the next five (5) years (long term)and give a brief discussion of the reason behind your goals here.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.
SWOT Analysis
(Enter the reasons why a SWOT Analysis is important to a company's marketing plan.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.
Strengths
1. (Enter 4 Company Strengths here)
2. Discuss why you think each Strength is listed as a Strength.
3. Remember a Strength is something the business has control over and is good at.
4. Add your 4th strength here.
Weaknesses
1. (Enter 4 Company Weaknesses here)
2. Discuss why you think each Weakness is a Weakness
3. Remember, a Weakness is something the business has control over and is weak at.
4. Add your 4th Weakness here.
Opportunities
1. (Enter 4 Company Weaknesses here)
2. Discuss why you categorized each item as an Opportunity.
3. Remember, an Opportunity is something identified in the environment, that you have no control over, that the business can take advantage of: some can be found in the Environmental Analysis.
4. Add your 4th Opportunity here.
Threats
1. (Enter 4 Company Threats here)
2. Discuss why you categorized each item as a Threat
3. Remember, a Threat is something identified in the environment, that you have no control over, that the business has to contend with and try to counteract: some can be found in the Environmental Analysis
SWOT Conclusion
Enter your SWOT conclusion A.K.A. a Needs Analysis, based upon your SWOT Analysis discussion, paying close attention to business's marketing needs.
Conclusion
(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.
Bowers Buddies’ Business Plan
Student’s Name
Institutional Affiliation
Bowers Buddies’ Business Plan
Executive Summary
Bowers Buddies is a pet siting business company that will be headquartered in Ft. Lee, Virginia. Over a decade, the pet industry has been on the rise due to the increasing demand for pet services and the number of pet owners in across the U.S. Virginia state presents a favorable economic spot and a pet keeping culture that is suitable market for a pet business. Locally, Bowers Buddies is bound to face stiff competition from already existing and established rivals such as Fort Lee Dog Walking & Pet Sitting Services, Fort Lee Pet Vet and Groomingdale pet shop. The political and legal environment offers guidelines and policies that affects the business operations both positively and negatively. Technologically, the business is destined to benefit from the recent electronic pet identification recommendation, since it will improve the efficiency of service delivery. The U.S pet friendly culture also sets a good market environment for pet business and Bowers Buddies is determined to capture a good proportion of the continuously growing market. Based on the SWOT analysis, the business’ major strengths are the qualified and reliable workforce and quality products and services. Concisely, Bowers Buddies’ primary objective is to offer unique, affordable and quality products and services to its clients, and operate from self-generating cash flows.
Introduction
Bowers Buddies will be a pet sitting company that will operate as an animal daycare providing pet care services such as dog walking, cat sitting, belly rubs, pet boarding, and critter care. Also, the business will include medical services such as animal weight control, heartworm medication, vaccination and grooming to prevent, control and improve the pets ‘health conditions. The business will be located in Ft. Lee, Virginia with an intention to expand to other towns within Virginia and across U.S. in future. The business is under the Pet Grooming and Boarding industry, which has emerged among the few consistently growing, established and competitive industry over the past decade. Going forward, the industry is expected to improve due to the projected increase in number of pet owners and change in attitude towards the service and the increases in customer’s increasing disposable income allowing them to afford pet sitting services for their pets.
Environmental Analysis
Environmental analysis refers to a strategic tool that is helpful in identifying the internal and external components that affects a business performance. Particularly, the elements covered in the environmental analysis can be represented by the PESTLE analysis model, which include political, economic, sociocultural, technological, legal and environmental aspects that affects a Company’s operations and performances. (Marçal, 2013) Additionally, the analysis is important since it entails assessing of a business’ threats and opportunities that might be existing. The assembled information are used in the decision making process that could help to align Company’s strategies with the internal and external environment....
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