Marketing: Blue Ocean Strategy

Blue Ocean Strategy Name: Course title: Professor: Institution: Date Due: Introduction Blue Ocean Strategy refers to a development strategy framework in marketing aspects. This framework is based on the concept of establishing an overt market place termed as “Blue Ocean”. The core principles in this concept happen to challenge the traditional business strategies of dealing with competitors. This concept emanated from a value innovation framework that was established by Capgemini Consulting in 1990 (McVea, 2010). According to McVea, the approach in blue ocean strategy borrows is based on innovative thinking, creativity, future prediction and planning. The approach requires that investors shun conventional practices with regard to competition, benchmarking or copying practices that seem to be effective. Rather, this approach requires that investors turn their focus to their clients and ask themselves “what have the customers not seen? What has not been done to them? What can we do to them that is different from others? These aspects according to McVea are quite crucial factors instead of emphasizing on duplication, implementation or efficiency. The strategy in Blue Ocean emphasizes on developing new ideas and services that could make life better in a unique way. The purpose of this paper is to analyze the aspect of Blue Ocean thinking strategy in Google Corporation. Google Corporation overview Google Corporation is a multinational firm based in USA. The company specializes in internet related products and services. These services and products includes, cloud computing, internet search, online advertising, and software technologies. The company’s mission statement is to organize information in the world and making it useful and at the same time easily accessible. Its slogan which has was however, not been made officials reads as “don’t be evil” (Google, 2013). It is estimated that the company operates more than one million servers in its data centers across the world. It is also capable of processing more than one billion search requests. This is alongside offering an approximation of twenty-four petabytes that are user generated on daily basis. Google was listed by Fortune as the most frequently visited website in 2012. It also owns several other sites including blogger and Youtube. The company’s rapid development has resulted into many other products. These includes but not limited to social networking, office suite, email services, organization and editing of photos, android mobile operating systems, instant messaging , Google chrome among others. Blue Ocean Strategy in Google One who duly understand the “Blue Ocean Strategy" developed by Kim and Mauborgne (2005) will not find it hard to understand on why Google search has become successful in comparison to other websites. Despite the fact that some of the Google’s competitors such as Microsoft cooperation have huge budgets to spend, Google’s leadership in t...