Beforeyouspeak Caramel Coffee Performance Evaluation

Case Evaluation- OG Performance Blend
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Case Evaluation- OG Performance Blend
Before You Speak OG Performance Blend offers Caramel Coffee as one of the high-performance products with superfoods that can enhance the consumer’s performance, wellbeing, and health. Besides, the product has clean energy that can help customers improve their performance for each cup. Implementing the appropriate marketing mix can support such an organization attain its core set objectives of increased sales. Marketing mix strategy is a fundamental concept in marketing associated with price, product, promotion, and place; the 4Ps. Marketing executives ought to deliver value to the customers while managing an effective relationship with customers. The process entails identifying customers willing to purchase coffee and ensuring that it suits their needs and wants.
According to the American Marketing Association, marketing mix entails a wide range of marketing variables to attract top executives. Marketing mix strategies relate to 4Ps that define the direction of marketing efforts to ensure that an organization has a competitive advantage over close rivals in the market (Beforeyouspeak Coffee, 2021). Therefore, the marketing mix concept entails a deliberate choice of strategies and policies for an organization’s price, product, place, and promotion. The marketing executives ought to select the elements in the appropriate proportions to enhance a product and make it pleasing to the customers. Beforeyouspeak’s OG Performance Blend marketing mix facilitates effective identification and reach to various beverage customers.
Product
Beforeyouspeak has a wide range of products that comprises beverages as a food service business. Keto-friendly creamers and organically sourced coffee are the company’s main products. The product element of the marketing mix covers the wide range of organizational outputs that the company offers to the target markets. Among all other factors, the product is the primary determinant of the company’s reputation and corporate image. The company is known for its organically sourced coffee products and related keto-friendly creamers. The offered coffee products such as functional coffee help enhance the customers’ health, well-being, and performance. Beforeyouspeak provides a wide range of products that suit the needs of target consumers.
The generic strategy and intensive growth mechanisms at Beforeyouspeak OG Performance Blend significantly influence the coffee products included in the element. The product element of the company supports the vision and mission statements, especially on expediting timely and effective serving of the target customers. According to statistics, most Australians consume at least a cup of coffee daily. Baby boomers are the leading group in the population that consumes coffee. The group has high earnings that influence their higher spending habits on coffee products. OG performance coffee is the product that suits the group, whose primary function is to energize consumers. Besides, the OG performance blend has critical ingredients, such as turmeric extracts, curcumin, and Siberian ginseng. Tumeric extracts and cur...