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APA
Subject:
Business & Marketing
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English (U.S.)
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Aston Martin Case Question: Business & Marketing Essay (Essay Sample)

Instructions:

Below is one of the Aston Martin Case Questions for inclusion in your (individual) memo.
How should a high-end premium provider in any business grow without losing its exclusive reputation?
The case mainly talks about Aston martin decide to remain in the luxury segment while expanding product categories to include vehicles beyond sports cars. However, increasing volume could boost earnings but risked Aston Martin's hard-earned reputation for glamor, power and class. So how should Aston Martin or any other high-end premium providers in any business grow without losing its exclusive reputation?
Please write down the specific method, don't write in general.

source..
Content:


Aston Martin Case Question
Name Course Instructor Date
So how should Aston Martin or any other high-end premium providers in any business grow without losing its exclusive reputation?
TO:
FROM:
DATE:
SUBJECT: How should a high-end premium provider in any business grow without losing its exclusive reputation? One way is focusing on the benefits of the brand, differentiation, and offering a wider variety of high-quality products. The management at Aston Martin chose to remain in the luxury segment and broadening the product portfolio market by going beyond the sports car market was a good option (Krishnan, Lakhani & Migdal, 2017). The customers are more willing to pay a premium price where products are high-quality, are available in a few magnet stores, and are not for the mass market. Brand awareness is important as the potential customers will identify with the brand and will be less concerned with the costs. at the same time, there needs to control where the products are located

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