Unit V. Investigate a social media PR campaign by an organization

Unit V Assignment
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Unit V Assignment
People use YouTube for different things including watching videos, sharing videos to other platforms, comment on videos, follow how-to guides, have their own channels, and many other things. If people are randomly asked to say something about YouTube, the majority will talk about its features and nothing else. However, only a handful will know who started it and who currently owns it. Well, YouTube was started by three former PayPal employees – Chad Hurley, Jawed Karim, and Steve Chen. These three individuals created YouTube in February 2005. Seeing the potential and having a much larger vision for the service, Google bought YouTube for $1.65 billion in November 2006. To date, YouTube operates as one of the many Google subsidiaries under the leadership of Susan Wojcicki.
As a social media platform, YouTube has also grown and continues to grow. As more people continue to use Google services, many are discovering the power of using YouTube to advance their careers or to earn money. Companies all over the world have also jumped on the bandwagon and are doing their best to make sure that they also get the opportunity to reach their clients. One such company is Intuit. Intuit was started in 1983 by Tom Proulx and Scott Cook and has its headquarters in Mountain View, California. The company then went public in 1983 and since then, it has been doing well and is currently under Brad Smith (Intuit, 2018). The company’s website indicates that in “the fiscal year of 2018, Intuit grew revenue to $6.0 billion, GAAP operating income increased to $1.5 billion, and its Non-GAAP Net income increased to $2.0 billion.” Intuit is not a typical software company because, in its more than three decades of being in the software business, the company has expanded to 9 countries and now has 20 locations.
When it comes to social media public relations (PR) campaign, Intuit has a skilled team which has managed to help the company remain relevant in the highly competitive tech world. Known for its financial products including QuickBooks, TurboTax, Turbo, and Mint, Intuit had never in its 35 years of existence had a corporate brand campaign. However, at the beginning of 2018, the company decided to run a corporate brand campaign which was published on YouTube on the 1st of February, 2018. Currently, the campaign has garnered more than 21 million views and has more than 24 thousand likes. Aside from running the campaign on YouTube, Intuit also bought an expensive 15-second ad spot dur...