Assignment 3 - Promotion and Pricing Strategies

Assignment 3-Promotion and Pricing Strategies Name Course Date Background In the real-estate sector, blockchain promotes security and agility when it comes to addressing the different aspects of an asset transaction. Blockchain technology allows information to be stored by multiple users in a shared peer-to-peer network. The chain of operations can be verified publicly making the real estate transactions is more transparent and there is emphasis on security and transparency as well as collaboration (Corluka & Lindh, 2017). There is an extra layer of security when sharing information using blockchain compare to the usual process of state transactions and the transactions in the platform are carried out in real time. Primary target market The primary target market for Harlet Technologies is the real estate investors who search for information on properties including appraisal. Renters will also find the platform useful virtual currencies use the Blockchain for their records and transactions safely with less and there are databases that register chronologically and safely all operations, making use of a shared network between peers. Methods you to research customer needs and wants. Interviewing stakeholders is one market research strategy to determine what the customers need and want where there is focus on identifying patterns. Stakeholders in the real estate and technology can provide insights on how the blockchain platform is likely to be used and challenges to adopting the technology. Investors and renters would also point out what they expect, and this provides insight on what needs to be improved to meet the users’ needs and customers. To know the customers better comparing the competitors will help the firm relate to the customers and know what they want. There are few competitors comparing what they offer and their strategic advantages helps to choose the best options to optimize outcomes. Comparison of the competitors is also useful to improve the quality of services and whether the services that Harlet Technologies offers are well suited for the target market. Another strategy is incorporating social media feedback when communication to the target customers and this helps to engage directly with the clients. Social media can provide clues about the clients’ perceptions, which is useful when implementing the communication strategy. Feedback from online platforms is considered to make changes and meet the expectations of customers since the content is modified based on feedback and evaluation of whether the changes are likely to be effective. Marketing mix a) Product The product or service has a value for the user or consumer and can satisfy a need of the same. Our goal is to detect the needs of our potential customers and cover them with our product or service. The firm links real estate stakeholders and providing solutions in the real estate market. Buyers and sellers of real estate and tenants will connect through peer to peer (P2P) platforms and they can even enter into contracts using the connected devices. Digitalization of the purchase processes in the real estate market also reduces the transaction costs and execution deadlines, and there is transparency of information (Corluka & Lindh, 2017)...