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2 pages/≈550 words
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APA
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Business & Marketing
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English (U.S.)
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Topic:

The Impact of Globalization and Technology to Walt Disney

Essay Instructions:

Walt Disney world
Choose one (1) public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www(dot)sec(dot)gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write a four to six (2-4) page paper in which you:
Assess how globalization and technology changes have impacted the corporation you researched.
Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
Assess how the vision statement and mission statement of the corporation influence its overall success.
Evaluate how each category of stakeholder impacts the overall success of this corporation.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Essay Sample Content Preview:
Job Number 0091899
WALT DISNEY WORLD
Introduction
The Walt Disney Company’s organisational mission statement is
“to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company” (Disney, 2019).
This paper indicates how this philosophy influenced the company’s success.
Walt Disney
The Walt Disney Company is a diversified global organisation focused on family entertainment and media productions, its theme parks and resorts rebadged from Disneyland to Walt Disney World reflects their global reach (Marketline, 2019).
In 2005, Disney appointed a new Chief Executive Officer, who understood that digitisation needed to be exploited throughout the company, a new business model to make it sustainable (Marr, 2005). Increasing globalisation has enabled Disney to set entertainment and media trends around the world (Kew & Stredwick, 2008), adding to its United States (US) theme park success by expanding; currently managing and owning 81% interest in Disneyland Paris, 47% in Hong Kong and 43% in Shanghai Disney Resorts, which provide it with future growth potential (Marketline, 2019). However, accomplishing success overseas was very difficult, for instance Disneyland Paris was initially a failure, and the company had to adapt its US model to fit the cultural preferences of the local population (Packham & Casmir, 1999). The strategic changes that Disney was forced to make, reflect the influence of the external environment on its operations, adoption of the Industrial Organisational Model
Disney’s internal Valuable, Rare, Inimitable and Non-substitutable (VRIN) resources/competences, such as its capacity for animation and representing cartoon characters as real-life persons in the theme parks, align with the Resource Based View (RBV) of the firm (Barney, 1991). The impact of the globalisation and technology necessitated shaping the nature of these resources differently, for instance, developing cultural awareness to meet customer preferences in its overseas theme parks (M...
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