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Applied And Pure Research, And Application (Essay Sample)


Cooper, D. R., & Schindler, P. S. (2014). Business research methods (12th ed.). New York, NY: McGraw-Hill.
Answer the following question from Chapter 1:
1) What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.


Applied and Pure Research and Application
Student's Name:
Institutional Affiliation:
Applied and Pure Research and Application
Applied Research
Applied research is the formulation of fresh knowledge for research purposes (Bryman & Bell, 2015). This type of research goes against a particular practical goal or purpose. According to Cooper & Schindler (2014), applied research emphasizes practical problem-solving and focuses more on instantaneous managerial decision-making. Precisely, the problem-solving nature or the applied research idea or point here is aimed at showing answers, performance, or policy needs of issues that are related to the action (Cooper & Schindler, 2014).
For example, at an environment meant for car dealership business, applied research may be applied in commission and salary examination to explain various decisive aspects. The researcher who is involved in this study might use applied research to examine productivity results in salespersons salary versus paid commission (Cooper & Schindler, 2014). The researcher would formulate a research question that investigates the variables in this study. Thus, the research question that might be used to guide this study (applied research) may be: Are salespersons more productive when paid by commission versus salary or not?
When using applied research, the manager should consider the background of the business, including work hours, the number of products sold as well as the amount of profit a salesperson brings to the company among others (Cooper & Schindler, 2014). This would guide the com

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