Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
4 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 9.72
Topic:

Applied And Pure Research, And Application (Essay Sample)

Instructions:

Cooper, D. R., & Schindler, P. S. (2014). Business research methods (12th ed.). New York, NY: McGraw-Hill.
Answer the following question from Chapter 1:
1) What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.

source..
Content:

Applied and Pure Research and Application
Student's Name:
Institutional Affiliation:
Applied and Pure Research and Application
Applied Research
Applied research is the formulation of fresh knowledge for research purposes (Bryman & Bell, 2015). This type of research goes against a particular practical goal or purpose. According to Cooper & Schindler (2014), applied research emphasizes practical problem-solving and focuses more on instantaneous managerial decision-making. Precisely, the problem-solving nature or the applied research idea or point here is aimed at showing answers, performance, or policy needs of issues that are related to the action (Cooper & Schindler, 2014).
For example, at an environment meant for car dealership business, applied research may be applied in commission and salary examination to explain various decisive aspects. The researcher who is involved in this study might use applied research to examine productivity results in salespersons salary versus paid commission (Cooper & Schindler, 2014). The researcher would formulate a research question that investigates the variables in this study. Thus, the research question that might be used to guide this study (applied research) may be: Are salespersons more productive when paid by commission versus salary or not?
When using applied research, the manager should consider the background of the business, including work hours, the number of products sold as well as the amount of profit a salesperson brings to the company among others (Cooper & Schindler, 2014). This would guide the com

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Product Selection & Strategy Formulation Marketing
    Description: Global strategies companies in the United States have implemented to offset many of economic issues such as rise in gas prices and the property market decline...
    1 page/≈275 words | No Sources | APA | Business & Marketing | Essay |
  • Creating and Capturing Value
    Description: For firms to achieve success in the competitive climate, the addition of value is a key aspect necessary for meaningful consideration...
    1 page/≈275 words | 3 Sources | APA | Business & Marketing | Essay |
  • Discussion Forum: High-Quality Customer Service and Profits
    Description: Do you think that retail stores sometimes make trade-offs between optimal customer service and their bottom lines?...
    1 page/≈275 words | 4 Sources | APA | Business & Marketing | Essay |
Need a Plagiarism Free Essay?
Submit your instructions!