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Pages:
1 page/≈275 words
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2 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

Within The "Marketing Excellence" Section Of Chapter 3 (Essay Sample)

Instructions:

Within the "Marketing Excellence" section of chapter 3,
Walmart's new marketing campaign is discussed. Do you think that the company made the right decision to drop "Always Low Prices," as a tagline? Why or why not?

source..
Content:

Walmart’s New Marketing Campaign
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Walmart’s New Marketing Campaign
Marketing excellence entails excellence in three basic areas; creation of extremely differentiated‚ customer- oriented or valued‚ and highly profitable products or brands (Finster, & Hernke, 2014).This paper will discuss Walmart’s new marketing campaign‚ and also whether the company made the right decision to drop “Always low prices” as a tagline.
Walmart is the 2nd largest company in the world today having been started by Sam Walton in the year 1962 (Roberts & Berg, 2012). It has revenue that exceeds 400 billion dollars. Recently, the company dropped the “Always Low Prices. Always” as a tagline. It decided to come up with another one that focuses on living better by saving money (Rollins & Ennis, 2014). Energy costs are something that can really cost a company especially with the high level of production that takes place.
The new tagline has enabled the company to remain focused on making possible reduction on energy costs (Rollins & Ennis, 2014). This reduction went hand in hand with another new move of trying to increase the ...
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