Within The "Marketing Excellence" Section Of Chapter 3

Walmart’s New Marketing Campaign
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Walmart’s New Marketing Campaign
Marketing excellence entails excellence in three basic areas; creation of extremely differentiated‚ customer- oriented or valued‚ and highly profitable products or brands (Finster, & Hernke, 2014).This paper will discuss Walmart’s new marketing campaign‚ and also whether the company made the right decision to drop “Always low prices” as a tagline.
Walmart is the 2nd largest company in the world today having been started by Sam Walton in the year 1962 (Roberts & Berg, 2012). It has revenue that exceeds 400 billion dollars. Recently, the company dropped the “Always Low Prices. Always” as a tagline. It decided to come up with another one that focuses on living better by saving money (Rollins & Ennis, 2014). Energy costs are something that can really cost a company especially with the high level of production that takes place.
The new tagline has enabled the company to remain focused on making possible reduction on energy costs (Rollins & Ennis, 2014). This reduction went hand in hand with another new move of trying to increase the retirement savings. This has helped the company retain the most competitive employees‚ and in so doing also helped increase revenue because increased sale...