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Business & Marketing
Alliance (Essay Sample)
What are the main keys to making an alliance work? Why? Explain your answer in a well-constructed and persuasive manner.source..
Alliances play a significant role in assisting businesses reinforce their competitive advantage by increasing market authority, enhancing efficiencies, tapping into new resources and entering into new markets. In order to avoid failure of an alliance, there are key things that need to be observed (Segil, 2002).
First, it’s important to select the right partners based on the intended goals. Before picking a business partner, it is important to ensure that there is understanding and commitment. The company executives should be accessed to see if they have a vision and if this company views the world or workplace in a similar way. If there are differences i...
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