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Business & Marketing
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Action Research Project. Business & Marketing Essay. (Essay Sample)


Action Research Project
You have been hired as a consultant (to your current organization, previous organization, or a fictional organization). Describe and analyze a human resource/organizational problem(s) and recommend an organizational development strategy (ies). Provide a rationale as to why you think this approach will help. This will require a practitioner analysis of the organizational problem of interest and an academic literature review of similar organizational problems and organizational development strategy (ies) that you believe will be most beneficial in solving the problem. Also, provide an evaluation plan for the proposed intervention(s).
The plan should have the following headings:
Problem Identification
Description of the organization
Context of the problem:
How do you know it’s a problem?
Specifically what is the problem (select from list below)?
Job Satisfaction
Performance Appraisals
Training & Development
Needs Assessment and Diagnosis
Data collection
Data analysis
Proposed Organization Development Interventions/Strategy(ies)
Required resources
Anticipated resistance
Potential benefit(s), i.e. cost savings
Suggested Evaluation Approach
This final assignment should be 8 to 10 pages in length (not including the title and reference pages). You must use at least five scholarly sources and format your paper according to APA style guidelines as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment. Let me know if you need access to Rubric?


Action Research Project
[professor]Problem Identification
Description of the Organization
Context of the Problem:
How Do You Know It’s A Problem?
Specifically What is the Problem?
Needs Assessment and Diagnosis
Data Collection
Data Analysis
Proposed Organization Development Interventions/Strategies
Required Resources
Anticipated Resistance
Potential Benefits
Suggested Evaluation Approach
Summary/ConclusionProblem Identification
Organizational development organizes and rearranges an organization’s operation due to some factors. It may be rebranding, a new application of strategies, tight competition, or problems that endanger the company’s stability in the industry. Organizational change due to problems has to be planned carefully so as not to create more problems to deal with. Organizational problems may cause larger issues if not attended right away. It may even cause the company’s fall at worst.
In this paper, I choose Quiktrip as my sample organization to plan for organizational development. The change will be related to the effects of coronavirus pandemics to the business industry. The problem identified is downsizing.
Description of the Organization
For this paper, I choose Quiktrip Corporation as my business organization. Quiktrip was established in the late 50s as a small grocery store in Tulsa Oklahoma. As the business expands over the years, it has become a chain-supply, retail store for fresh foods and snacks. It has also entered the petroleum industry by retailing gasoline and diesel fuel. With revenue of 11.4 billion dollars, Quiktrip so far has 800 stores and gasoline stations, and 22, 089 employees (Forbes, n.d.).
Context of the Problem:
Problems in an organization are inevitable. They rise as a reaction to an occurrence inside or outside the company. For instance, the COVID-19 pandemic has affected the business industry in terms of sales revenue. Establishments had to close for weeks and adjust the number of customers to accommodate, an unplanned move for the business industry (Nicola et al., 2020). The closing and the reduction of customers cut the usual income of establishments.

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