A Good Company

BUSINESS AND SOCIETY
Name:
Institution:

Other than supply and demand, there are other forces that influence business operations. In particular, there are dynamic forces that influence the way a business relates with the society and how this relationship takes shape.
One of the dynamic forces that shape these relationships is the changing societal expectations. Around the world, the expectations of the society for the various organizations are always changing. People expect businesses to offer more than their products and services and pay attention to dynamic issues that affect the people in the society (business in society, n.d.). Much like in the case of Starbucks, where the society expected the coffee giant to conduct its business in a manner that brought social, environmental and economic benefits. In the case of the Starbucks,the society expected the organization to give back to the people through community empowerment ventures(Starbucks Coffee Company, n.d.). One of the strengths is that this creates a strong bond of loyalty with the society and increases the staffs’ satisfaction in relation to the social values embedded in the company culture. One of the weaknesses is that, some of the ventures may not have desired results and paint the firm in bad light.
One other dynamic factor that affects the relationships be...