Competitive Priorities Business & Marketing Essay Paper

Competitive Priorities
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Competitive Priorities
Competitive priorities refer to the functional aspects of operations management that focus on having a firm's product the best choice for customers in a competitive environment. The characteristics of competitive priorities include costs, quality, innovation, and speed. A good combination of these characteristics enables a specific company's products to have a competitive advantage over other companies' products within the same market. The two terminologies further beget the terms order qualifiers and order winners. The latter is dependent on the former, and they usually come after the product design. Competitive priorities precede product development. Order qualifiers refer to the attributes that a Product has to possess to keep up with the competition.
On the other hand, order winners refer to the characteristics possessed by a product that determine customers' buying choices in the competition (Pavlyukovich & Geshtaryova, 2019). Order qualifiers determine order winners, which have to meet customer expectations. Order qualifiers are also the determinants of an organization's stay in the market. In simple terms, order qualifiers refer to the competitive standards that enable specific products from specific firms to stand out from the rest in a competitive sales environment. On the other hand, order winners refer to firms' standards on their products, which makes it easy for them to sell within a competitive environment. Order winners and Order qualifiers are highly dynamic aspects of a business (Anning-Dorson, 2018). They have to continually change to enable firms to stay on top of the competition while meeting or exceeding customer expectations. Customer tastes also...