The influence of short fashion cycle

The Influence of Short Fashion Cycle
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The Influence of Short Fashion Cycle
Introduction
This essay highlight the environmental impact of the fast fashion industry. The fashion industry is increasing rapidly, with a dramatic change in consumer trends (Karlsson & Ramasar, 2020). However, this increase is negatively influencing the environment. It is because fashion creators are using the environment to create apparel and double up environmental crises. For example, a regular T-shirt produces 2.6kgs of carbon emission during its production (Hickcox, 2018). The literature is full of such astonishing facts. This essay aims to bring fundamental changes in the fashion industry to treat environmental issues.
Though modernization leads to development, it is harming the ecosystem. This essay analyzes the impact of fashion in the beginning. Later on, the environmental cost in terms of pollution is reviewed. Lastly, the analyst list down recommendations based on active sustainable players and opinions of different analysts.
The Role of Fast Fashion
When a producer uses cheap material to churn out a clothing collection, a rapid production takes place. This rapid change is known as fast fashion. According to Blanc (2016), fast fashion does not produce fashion trends, and it embraces them in society. The fashion industry is growing with an explicit rate of 6.16% (Graph 1). The fashion trends have become famous, but fashion creators are unknown. Therefore, fast fashion is taking over the industry by churning out high-end clothe from cost-effective material. As a result, the fast-fashion producers use costing as the fundamental of their business strategy.
Graph 1: Growth in Apparel Industry (Statista, 2020)
Some major fast fashion brands are ZARA, H&M, Forever21, among many others. These fashion producers copy luxury fashion brands and create clothes of similar design but using cheaper material. As the material is cheaper, the prices are also lower. Here, luxury fashion brands are the ones who create new fashion with sufficient material for their specified niche. Fig 1 illustrates the difference and similarities among luxury fashion brand and fast fashion producers,
Fig 2: Product Comparison between Zara and Yeezy
The illustration indicates the business strategy of fast-fashion producers. Convincingly. Their role in the fashion industry is to increase accessibility to fashion and styling. It seems that the fast-fashion producers are trying to assist societies by making them afford high-end clothes at lower rates. However, the fast-fashion creators are debasing the environment with their contribution to the fashion industry. According to Davis (2020), the textile industries yield one-fifth of the world's industrial water pollution using more than 200,000 chemicals.
The role of fast fashion under environmental disruption is that it promotes pollution. For example, slow fashion or luxury brands charge heavily for their one product resulting in seasonal purchases. However, fast-fashion producers encourage people to buy and discard clothes more frequently. As a result, the time, energy, and natural reso...