Topic: Whether pop-up art installations are educational or not.

Pop-Art Installations are Educational
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Pop-Art Installations are Educational
In the digital era, pop-up or Instagram museums are found almost everywhere in the United States of America (USA). Millennials are searching for places where they can take perfect pictures or selfies to post on social media. In particular, the Internet has significantly changed how people interact, which is the reason why many individuals embrace pop-up museums. Instagram museums are pop-ups that are set in a particular place for a specific period. They are decorated with different colors and objects, such as ice cream, wine, balloons, and colors. Millennials visit Instagram museums for photoshoots that they post on social networking sites as evidence of real-life experiences. Pop-up art installations are educational.
The Instagram generation prefers pop-up museums due to their unique pictures, which are likable on social media. Pop-up companies such as the Museum of Ice Cream, Casper, Egg House, and Blue Apron scrutinize the location of their mobile museums to ensure that they attract many people. Notably, these museums are businesses, and they must target places where they are likely to get many customers to maximize their profits. In reality, social media has made it possible for numerous firms to start their operations with a small budget. For instance, due to aggressive marketing on the Internet, the Museum of Ice Cream sold around 30,000 tickets in its first 5 days (Charr, 2019). According to Biubiu Xu, the founder of Egg House, her pop-up museum sold tickets to about 900 people at $18 during weekends (Ell, 2018). For this reason, these new business models are profitable if they are marketed well on social media.
The subscription or gig economy fosters the rise of experiential retail shops and Instagrammable exhibits, which educate people on new tactics of advertising. However, Instagram museums cannot replace physical galleries and art collections. Millennials do not hesitate using their money in pop-up museums since they want to have unique appearances on social media. Pop-ups have become the new trend in advertising that is used in various sectors, such as e-commerce and real estate (Wang, 2018). Without making products or services appealing, the new generation cannot be attracted to them. Specifically, the traditional methods ...