Corporate Identity

Corporate Identity
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Corporate Identity
One of the easiest ways of identifying and remembering a company is through the quality of their logo. A high-quality logo not only defines a company’s identity, it also attracts customers and gives them a rough idea of the level of seriousness that the company operates. Nike is one of the most successful and popular companies in the world, and the quality of their logo is evidence enough that its corporate leaders understand the dynamics of branding and advertisement. One of the primary advantages of Nike’s logo is that it is a simple swoosh logo that is easily recognizable and no other companies would dare replicate it. Whenever a person comes across the logo, the phrase ‘just do it’ is the first thing that crosses their minds. Branded shoes and sport clothing are featured on video adverts and consequently, all Nike products are packaged using Nike logo seals and other packaging material.
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Nike’s corporate identity have several features adapted from the international style period. Their visual communication system incorporates the idea of European modernism which helps them portray the company as a modern organization that strives to stay ahead of competition and emerging trends. Although the logo does not change, the company often rebrands in terms of color to suite customers of different age-groups, nationalities and cultures. The company also draws the idea of honoring football legends, especially in basketball by developing shoes branded with the legend’s names accompanies by the Nike logo.
Nike’s logo represents a strong corporate identity, an international organization that strives to produce the best quality sportswear and equipment. The company was started...