SMUnit III-Case Study: McDonald

SM Unit III – Case Study
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SM Unit III – Case Study
McDonald’s is certainly one of the largest fast food chains globally with over 3,000 outlets across the world. The company has been able to effectively expand internationally and make considerable profitability primarily because of the quality and affordability of its food and beverage offerings. In this paper, the completed SWOT and SPACE matrices are used to draw conclusions regarding both the long-term and short-term strategies that I would recommend in light of my findings. It is of note that long term strategy basically creates brand awareness whereas short-term strategies serve to provide the motivation to act.
The recommended short-term strategies
First, the company should remain focused on its customers. This will enable the company to develop the correct, appropriate solutions which are inimitable only to the company and even more important, that matter most to the nearly 70 million customers of McDonald’s across the globe that the company serves daily (Booth, 2012). In whatever part of the world that McDonald’s customers might be located, the company’s management should have the awareness and understanding that what these customers desire from the company is basically drinks and food that taste great, convenient eateries as well as daily affordability. These vital things have not altered and McDonald’s should have the capacity of addressing these essential needs since they will enable it to scale up successes in a more quick way. Secondly, McDonald’s should balance the strength of its international chief products with endeavors to remain locally pertinent throughout every product category and price points. Using this strategy, throughout the markets in which it operates, McDonald’s should offer foods and beverages that are locally relevant.
The recommended long-term strategies
First,...