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SMUnit III-Case Study: McDonald (Essay Sample)


Unit III Case Study Complete the Assurance of Learning Exercises 6A and 6B on page 205 of the textbook. Use the completed SWOT and SPACE matrices to draw conclusions regarding both the long term and short term strategies you would recommend in light of your findings. Summarize in a two-page APA formatted paper. NOTE: It is not necessary to consult other students to complete these exercises in the textbook. (step 4 for exercise 6A is not required.)

McDonald which is a U.S based organization formed in 1940 is among the leading fast food restaurants in the world today. The brand has become more popular and widespread in many aspects of society. The company, which has food outlets that number over 3000, and in 120 countries, has a revenue base of $ 25 billion. The quality products and services produced by the firm have facilitated its expansion, growth and profitability over the years. These aspects are what makes the entity generate more customers on a daily basis. Further, this growth and expansion is also influenced by various other factors such as social, political, technological, environmental, and economical.

SM Unit III – Case Study
Course title:
SM Unit III – Case Study
McDonald’s is certainly one of the largest fast food chains globally with over 3,000 outlets across the world. The company has been able to effectively expand internationally and make considerable profitability primarily because of the quality and affordability of its food and beverage offerings. In this paper, the completed SWOT and SPACE matrices are used to draw conclusions regarding both the long-term and short-term strategies that I would recommend in light of my findings. It is of note that long term strategy basically creates brand awareness whereas short-term strategies serve to provide the motivation to act.
The recommended short-term strategies
First, the company should remain focused on its customers. This will enable the company to develop the correct, appropriate solutions which are inimitable only to the company and even more important, that matter most to the nearly 70 million customers of McDonald’s across the globe that the company serves daily (Booth, 2012). In whatever part of the world that McDonald’s customers might be located, the company’s management should have the awareness and understanding that what these customers desire from the company is basically drinks and food that taste great, convenient eateries as well as daily affordability. These vital things have not altered and McDonald’s should have the capacity of ...
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